Final Exam
COMM 265G: Principles of Human Communication Study Guide for Midterm Exam, Summer 2017
The 40 multiple-choice and true/false questions for the Final Exam will cover material presented in Chapters 6, 8, 9, and 10 of your textbook, as well as the Online Modules and PowerPoints associated with each Chapter. The Exam will also cover the material from Module 15 (Communication & Technology). Make sure you understand concepts from the textbook, the Online Modules, and the PowerPoints! The Exam will be open from 12:00am – 11:59pm on Thursday, August 3rd. The Exam is timed at 50 minutes and you can only take it once. You must download Respondus prior to taking the Exam (click on the “LockDown Browser” tab on the navigation menu in Canvas). The Exam will close at 11:59pm on Thursday, August 3rd; no exceptions. Make sure you start the Exam by 11:00pm at the absolute latest to give yourself enough time to take it! Chapter 6: Persuasion
• What is the definition of persuasion? (p. 105 & Module 6)
• Be familiar with ethos, logos, and pathos (p. 106 & Module 6)
• Be familiar with beliefs, attitudes, values, and behaviors. What role do they play in
persuasion? (pp. 107-108 & Module 6)
• Know and understand attitude shaping, attitude reinforcement, and attitude change (p.
109)
• What is classical conditioning? How do advertisers use classical conditioning to persuade?
(pp. 111)
• Be familiar with social judgment theory and the three latitudes (pp. 111-112)
• Be familiar with cognitive dissonance theory (pp. 112-113)
• Know and understand the Elaboration Likelihood Model of persuasion. Be able to
distinguish between the central route and the peripheral route (pp. 114-115)
• Be familiar with Cialdini’s fixed action patterns (pp. 117-118)
• How do social networks impact persuasion? (pp. 119-120)
Chapter 8: Interpersonal Conflict
• Know the definition of “meta-communication” and “conflict”
• Why do communication scholars view conflict as an ongoing process? (p. 177)
• What are the common misconceptions regarding conflict? (Module 8)
• Be familiar with the approaches to conflict discussed in the text (p. 144-145 & Module 8)
• What is a conflict climate? (p. 145 & Module 8)
• Know and understand the concepts of “Conformity Orientation” and “Conversation
Orientation” and how they work together to form 4 different family conflict climates (p.
146 & Module 8)
• Be familiar with how parental influences and family conflict climates can impact
children (pp. 147-148)
• Be familiar with the “Four Horsemen of Apocalypse” (pp. 149-150 & Module 8)
• Be familiar with how destructive conflict can impact physical and mental health (pp. 152-
154)
• Be familiar with the strategies for engaging in constructive conflict (Module 8)
Chapter 9: Communication and Culture • Be able to identify aspects of the definition of culture (pp. 161-163 & Module 9)
• Know the definition of enculturation (p. 163).
• What is a worldview? Value? Norm? Ethnocentrism? (pp. 166-169 & Module 9)
• Be able to identify examples of the different worldview dimensions (p. 167)
• What is acculturation? (p. 172)
• What is culture shock? (p. 172 & Module 9)
• Be able to identify examples of the U-curve model. (p. 172-173)
Chapter 10: Organizational Communication
• Understand the different ways to define an organization in the textbook (p. 180)
• Know and understand the different functions that communication forms in an organization
(pp. 180-181 & Module 10)
• Be familiar with the organizational communication networks (pp. 181-185).
• Know and understand the media richness model (pp. 185-186 & Module 10)
• Be familiar with the discussion on organizational culture (pp. 187-192 and the
discussion/examples from Module 10).
Module 15: Communication and Technology • What is the definition of computer-mediated communication (CMC)? What are the
advantages and disadvantages of CMC? (Module 15)
• What is the online disinhibition effect? (Module 15)
• What is the “cost of caring”? How does the “cost of caring” impact stress levels among people who use social media? (‘Cost of Caring’ article & Module 15)
• Be familiar with the two major findings from the “Cost of Caring” article (‘Cost of Caring’ article & Module 15)
• Be familiar with the concepts of “Selective Self-Presentation” and “Warranting” (‘Online Dating’ article).
• Be familiar with the “Online Dating” article’s main findings. Specifically, which online dating profiles did participants prefer? (‘Online Dating’ article)