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Step 5: Discuss the results of your internal analysis, including your conclusions concerning the strengths and weaknesses facing the Coca-Cola Company.

Step 6: Synthesize your internal analysis with your external environmental analysis, formulating a complete SWOT analysis. Provide a SWOT diagram (include as an Appendix – not as part of the written analysis!) in which you show – in each of the four quadrants – the most important 3-4 company strengths, weaknesses, opportunities, and threats. Each of these should be discussed thoroughly within your written analysis.

Based on your SWOT, give very specific and informed recommendations as to what the company should do. Give your overall analysis—does the company have more strengths than weaknesses? More weaknesses than strengths? Whatever you decide, you need to recommend (with strong, convincing support) what you believe should be the company’s strategy — in response to your collective assessment of the organization's strengths, weaknesses, opportunities, and threats. You must demonstrate evidence of critical thinking – don’t simply restate facts you’ve learned about the company! Interpret the data and factual information you’ve found instead!

Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Coca-Cola Company's consultant. This is a professionaldocument. Follow the format below:

Executive summary: This is a synopsis of the main points, conclusions and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.csun.edu/~vcecn006 /summary.html

Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.

Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with section headings.

Conclusion: Summarize your paper in the light of your thesis statement.

Assignment Expectations

Your paper will be evaluated using the grading rubric.

Tips and Suggestions

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Note the following tips and suggestions:

Business school case-study assignments are meant to offer practice opportunities for future businesspeople who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case questions – however, your position must be well-defended.

Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts.

Include a cover page and reference page, in addition to the 7-10 pages of analysis described above.

Include section headings in all papers.

Cite and reference all sources, including those that you paraphrase. This means include citations and quotation marks for direct quotes, and citations for information you have "borrowed" or paraphrased from other sources.

Follow TUI Guidelines for Well-Written Papers..

.Submit your analysis by the end of this module.

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