BUSS 599 assignment
ILESER
assignment_2-marketing_plan.xlsxMarketing Plan 2017
| HEALTHY SHAKES MARKETING PLAN | ||||||||||||||
| Marketing Budget Author: For information about this worksheet, see Chapter 10, "Marketing Plan & Sales Strategy" in Successful Business Plan: Secrets & Strategies | 2017 | |||||||||||||
| April | May | June | July | August | September | October | November | December | January | February | March | TOTAL | ||
| Professional Assistance | ||||||||||||||
| Marketing/PR Consultants | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Advertising Agencies | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Social Media Specialists | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| SEO Specialist | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Graphic/Web Design | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $1,200 | |
| Brochures/Leaflets/Flyers | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $900 | |
| Signs/Billboards | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Merchandising Displays | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sampling/Premiums | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Media Advertising | ||||||||||||||
| Print (newspaper, etc.) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Television and Radio | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Online Author: Includes AdWords, banner ads, social media ads, etc. |
Author: For information about this worksheet, see Chapter 10, "Marketing Plan & Sales Strategy" in Successful Business Plan: Secrets & Strategies | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Media | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Phone Directories | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $600 | |
| Advertising Specialties | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Direct Mail | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Website | ||||||||||||||
| Development/Programming | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $3,000 | |
| Maintenance and Hosting | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $1,500 | |
| Trade Shows | ||||||||||||||
| Fees and Setup | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $1,800 | |
| Travel/Shipping | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Exhibits/Signs | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $960 | |
| Public Relations/Materials | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Informal Marketing / Networking | ||||||||||||||
| Memberships/Meetings | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Entertainment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| GRAND TOTAL COSTS | $830 | $830 | $830 | $830 | $830 | $830 | $830 | $830 | $830 | $830 | $830 | $830 | $9,960 | |
