For this assignment, review the Nike case study, located at: https://www.youtube.com/watch?v=M5uYCWVfuPQ.
Click here view the video transcript.
Once you have viewed the case scenario, respond to the following questions, with thorough explanations and wellsupported
rationale.
1. These workers state the “only thing they have is their work”. This statement suggests that without this work, they
would have a lower standard of living. Should we inflict western values on this society? Bring in the concepts of social
responsibility, integrity and other business ethics practices.
2. From Nike’s standpoint, is this a fair assessment of their ethical standards? Explain the some of the ethical issues
that Nike is facing in the case.
3. Explain what Nike has done to improve this situation since this 2011 video. Include the use of codes of ethics and
other ethical standards implemented within the organization.
4. Is your opinion of Nike any different now after viewing this video? Would this change your buying behavior with respect
to Nike products?
Your response should be a minimum of two double-spaced pages. References should include your textbook plus one
additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying in-text citations, and cited per APA guidelines.
Your response should be formatted in accordance with APA style. For step-by-step instructions for formatting a paper in
APA style, please refer to the CSU Citation Guide. (http://www.columbiasouthern.edu/downloads/pdf/success/citationguide).
Instructions for formatting formal documents can be found on page 17.
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