healthcare business case study

Coastal Medical Center

Comprehensive Case Study YOUR NAME

Provide an introduction of yourself and the role you are taking for this project.

CMC: Overview

• Discuss the points you place on your slide here. Describe the situation.

CMC: Overview (Problems)

• List the issues – and note which you are going to address.

• Consider a SWOT analysis or other environmental analysis to include.

CMC: Benchmarking

• How will CMC Benchmark – what type of benchmark measures will be put into place – why?

The Competition

• Discuss the competition – The textbook lists competitors or you may choose external competitors (real companies within the healthcare industry or outside of the industry) to compare

Competitor 1

• List your first competitor – Give facts related to them - include statistical data

Competitor 2

• List your second competitor – Give facts related to them - include statistical data

Costal Medical Center

• Give facts related to CMC - include statistical data – When possible place the data (numbers) in the slide and use the speaker’s notes to explain and give added detail and value

Efficient Benchmarking

• Select any type of benchmarking (efficient is only one example)

Benchmarking Team

• Who will be part of this team – what are their areas of responsibility?

Value Based Purchasing

• Address VBP – use the information from the text to guide your response

Establishing Goals

What are the goals for CMC?

Monitoring and Measuring

How will you monitor and measure? What types of reviews and/or analysis? - include statistical data

Benchmark Example

• What is an example of an area to establish a benchmark strategy? There are many choices from the case study – from FTE, to utilization, inventory control, etc.

Size verses FTEs

• Add Chart that shows comparison to address this benchmark

Pay for Performance

• Address P4P – use the information from the text to guide your response

Results

• How will you know when you are successful? How do you make it stick? What are the value drivers? - include statistical data

•

Future of CMC

• Include statistical data

Summary

• Be sure to meet the word requirement for this section – may take more than one slide and be of a smaller font (see module instructions).

References Harrison, J. P. (2016). Essentials of strategic planning in healthcare

(2nd ed.). Chicago, IL: Health Administration Press