HSA305
Annie Beal
hsa_305_assignment_1.pptxHSA 305
Assignment One
Assignment Goals
Describe the health care system and the role of marketing.
Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
Use technology and information resources to research issues in health services marketing.
Write clearly and concisely about health services marketing using proper writing mechanics
Process and Approach
Select a health care provider with which you are familiar and write a four to six (4-6) page paper in which you:
1. Determine the direct impact of marketing for the health care provider you selected. (SPECIFIC PROVIDER)
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Determine the Impact of Marketing
What is the specific impact of marketing on your named provider
How does marketing’s various approaches impact your provider
How does your provider best approach particular targets
What would happen if your provider did not market?
How would you evaluate the impact of your strategies
Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
How would you measure the utilization of your provider’s services
How would this measurement be utilized to support your marketing direction
How could you measure the utilization of your products by your target market
How would you determine that you were reaching the appropriate markets
Are there other strategies that you should be using to approach these markets
How would you measure the success/failure of your strategies
. Outline a marketing strategy for the health care provider you selected.
How would you identify your targets
What data would you analyze
Internal data
External and community data
What would you consider about your competitors
SWOT purpose; Five forces purpose
Pricing
What approaches would you use
. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
Three distinct recommendations
Approach
Price
Quality
Performance
Service
Niche
ETC
Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Minimum Three
Four for maximum credit
APA format
Double spaced
Hanging Indent
Clarity in Writing; Grammar; Format
Grammatically correct
Correct Spelling
Proper format
12 pt. Times Roman
1 inch margin all sides
Double spaced
Full sentence structures
Questions precede response
Correct paper length
Four pages excluding title and reference pages
Course Tools
Utilize iCampus resources to review paper
Tutor.com/Grammarly
Virtual Writing Center
Contact your Instructor
Be conscious of plagiarism
Review Safe Assign
APA Styleguide
