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Marketing Case Study 3

When successful US retailer Target announced plans to expand in Canada, many expected the company to succeed. After two years in Canada and accumulating $2.5 billion in losses, Target pulled out and closed all of its Canadian stores in 2015. If Target were to ever try to re-enter Canada or another international market, what would be some of the key lessons learned?

My Part: Introduction – Introduce the company – brief history; provide a SWOT analysis of the company/product in a bullet point tabular form; your analysis about the market situation of the company in the given time period – 2 pages – 5 marks

Note: please be sure to use marketing concepts and terminology learned in the course in your report.

You are required to analyze and paraphrase your research and expected to provide at least 3 references for the case report. Use APA style for references with in-text citations and complete References on last page use 12-point font, Times New Roman, 1.5 line spacing and paging numbering for your report.

*Note* For SWOT Analysis, there needs to be Strengths, Weaknesses, Opportunities, & Threats- 4 Points of each.

Your report will mainly be in paragraph form (use headings/bullet points and explain). Make sure you proof read your report for its writing quality– structure, flow, grammar, spelling and punctuation.