MKT 640-1

Write a 4-5 page paper in APA format (not including the cover page and reference page). . NOTE: This assignment is submitted as a Memorandum. You may find a sample memo at the following website: https://owl.english.purdue.edu/owl/resource/590/04/

Find two journal articles that will aid you in your analysis of this question.

Question 1:

Choose an e-commerce company and assess it in terms of the eight unique features of e-commerce technology described in Table 1.2.

TABLE 1.2

Eight unique features of E-Commerce technology are:

Richness

Ubiquity

Global Reach

Universal Standards

Social Technology

Personalization/Customization

Information Density

Interactivity

Question 2: Which of the features does the site implement well, and which features poorly, in your opinion?

TASK:

Prepare a memo to the president of the company you have chosen, detailing your findings and any suggestions for improvement you may have. You must have three references including the text book.

Text book:

Kenneth C. Laudon and Carol Guercio Traver, (2017). E-commerce: Business.Technology.Society. 13th ed. Boston: Pearson.