MKT 640 B
MANDINGO2008
mkt_640_b.docxWrite a 4-5 page paper in APA format (not including the cover page and reference page).
Using these Unit Learning Outcomes:
ULO 4.1 Apply quantitative reasoning skills to analyze the economic viability of an online firm.
ULO 4.2 Identify the challenges faced in e-commerce by different types of online retailers and service industries.
ULO 4.3 Evaluate major trends in the consumption of media and online content, the main revenue models for digital content delivery, digital rights management, and the concept of media convergence.
You will need to conduct some research in the EDGAR archives. You will also need to conduct some research in the LIRN. You must have 2 peer-reviewed articles as references in your paper.
Access the EDGAR archives at SEC.gov, where you can review 10-K filings for all public companies. Search for the 10-K report for the most recent completed fiscal year for two online retail companies of your choice (preferably ones operating in the same area, such as Staples Inc. and Office Depot, Amazon and Walmart, etc.). Using Figure 9.4, describe the business model of each company. Prepare a report that compares the financial stability and prospects of the two businesses, focusing specifically on the performance of their respective Internet operations. Finally, describe how the companies are managing their content and whether you believe that there is an opportunity for them to create value through the use of content. Explain why.
