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Executive Summary

Waterstone Faucets is a luxury faucet company that was founded in 1999 by its’ president Chris Kuran. At its’ beginning, Waterstone Faucets provided top quality parts and finished components to large manufacturers that made and sold drinking water filtration systems. The company earned a reputation throughout the industry as being a quality part producer capable of making on time deliveries. Soon customers began to request small drinking water faucets in custom finishes. Recognizing that these requests represented a niche market, Waterstone changed from a parts and component producer and began producing American made decorative filtration faucets in numerous finishes.

The company used only the highest quality materials available in combination with the best finishes to create filtration faucets that were comparable or better than higher end faucets on the market. As the company evolved through the years it created a highly efficient manufacturing system that could make any faucet it designed while maintaining the highest certifiable quality. By 2005, the company was selling its’ filtration faucet program in all 50 states and Canada through qualified Kitchen and Bath showrooms. The program was a huge success and dealers began requesting other niche products. The company's ability to design, engineer, manufacture, finish, assemble, test and pack their product from their manufacturing plant in Murrietta, California allowed the company to grow and add production capacity. From the resulting growth of the company and added production capacity, and because of request of customers; Waterstone faucets made the decision to produce a full line of Kitchen Faucet products and accessories.

Today Waterstone Faucets offers a wide product line from faucets, to soap and lotion dispensers, to kitchen cabinet hardware and multi-stage filtration systems. The company offers American made, high quality, luxury products available in various styles and in 33 finishes. The company continues to grow and is looking to expand into various markets around the world; with only 5% of its’ $13 million dollar in sales from 2015 and 2016 coming from exports. The management and 200 employees at Waterstone are looking to find new markets, and Latin America, specifically Colombia and South America, are markets that the company will want to be active in and be able to fill the niche of luxury goods desired by the rising middle and upper classes in Colombia and South America.