Final Project: Statistical Tools and Data Analysis

eSOMA  CASE  SCENARIO  

eSoma,  a  well-­‐known  and  reputable  online  education  services  company  is  faced  with  the  

risk  of  its  reputation  being  tarnished  by  external  media  rumors  and  internal  employee  

dissatisfaction.  Specifically,  there  is  a  perception  of  discrimination  and  unfair  remuneration  

practices  including  but  not  limited  to  mid-­‐level  supervisors  not  being  paid  adequately  based  on  

years  of  experience,  number  of  years  working  in  the  company  and  education.  There  are  rumors  

that  there  is  gender  gap  in  terms  of  salary  and  titles  in  certain  departments  (sales,  purchasing,  

advertising  and  engineering).  There  is  also  a  complaint  that  salaries  are  not  the  same  across  

departments,  and  that,  Supervisors  are  not  paid  equitably  based  on  the  number  of  people  they  

are  responsible  for.    

The  Board  of  Directors  of  eSoma  is  tired  of  such  rumors  and  it  believes  that  competitors  

are  behind  them  in  order  to  tarnish  the  company’s  image.  The  board  decided  to  look  for  an  

expert  who  would  study  such  rumors,  provide  statistical  evidences  and  suggest  sound  

managerial  decisions.