Diffussion

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di_-_chapter_8_guiding_questions.doc

TEC 5970 DI - Chapter 8 Guiding Questions

Name:

Chapter 8: Guiding Questions (50 points)

1. Define in your own terms “Communication Flows ” and provide rational to your response (10):

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2. Define in your own terms “Monomorphic and Polymorphic Opinion Leadership” and provide rational to your response (10):

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3. Define in your own terms “The Characteristics of Opinion Leaders” and provide rational to your response (10):

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4. Define in your own terms “Difussion Networks” and provide examples of your responses (10):

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5. Define in your own terms “Critical Mass in the Diffusion of Interactive Innovations” and provide rational to your response (10):

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