mgmt

Market expansion is the main idea that the GE healthcare has in the operation. The company management tries to make acquisition of the Indian markets in supplying the ultrasound devices. The firm has enhanced its market acquisition plans despite the fact it is facing some challenges in the operation. The company applies multiple growth strategies but the most obvious one is acquisition of the new markets in India. Similarly, there is improvement of healthcare segmentation in the operation area. Joint venturing with Wipro limited has led to great extent in market acquisition in the area.

The GE selling ultrasound devices primarily to detect sex of the unborn child faces some challenges in the operation. Firstly, sex preference can be among the excellent challenge the company has in the operation. In this case, when a pregnant mother discovers the child is female she may secure abortion that is against the country laws. Many of the Indian mothers tend to prefer male child to female one. Secondly, the company management yearns to achieve tremendous growth than the market. At sometimes the company faces stiff competition from other firms like RPE in the market.

The GE Company uses both vertical and diversification strategies in the operations. In the case of vertical integration, the company can produce the devices, distribute to the potential customers, and educate them well on how to use the products rather than laying off the task to other company. Vertical integration in the company enhances structural growth which is much vital in making the company make extra step in service delivery to the customers. One the main merit of this plan is that there is spreading of the fixed costs to all commodities and services the company is offering. On the other hand, diversification strategy is also vital in the company. This is much helpful in acquiring of new markets. The diversification plan that the company has so far initiated in the operation merging with Wipro company.