mgmt

we will focus on the following firms, who have expressed interest in expanding into the African markets:

The company is Waterstone Faucets and the country you need to focus on is Rwanda.

For example Where the niche market is for luxury products are? Like the key success factor and what not. How different sell luxury products in African? What you need to sell? Some just sell distributors? How promoting? What service can you give them. Do not focus on the factor like make it less expensive or how to get it into people

Use the Competitor analysis and Growth strategy to analysis the firm

1.Competitor Analysis – Conduct 9 M analysis of a major firm in the target local market, to understand the functional strategies driving that firm’s success

2. Growth strategy – motivations, alternatives (vertical integration/diversification), and risks for growth in the target marke

GESSI a company have already sell luxury product in African

WWW. GROHE .COM European company

9 M