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Rue 21 is a successful specialty retailer selling value fashion items and accessories to its target market of young men and women. The company attributes its success to its location strategy, which enables Rue 21 to take advantage of a variety of location types. Read “Examining Rue 21’s Location Strategy,” on page 272 of your textbook, and visit the Rue 21 website for the most up-to-date information about this retailer. In a two-page essay, evaluate Rue 21’s location strategy. Be sure to discuss this in depth, citing sources to support your position. Your essay should relate to concepts discussed in your textbook, as well as other scholarly resources. Your essay should include the following information:

· Evaluate the pros and cons to Rue 21 of each location type: strip center, regional mall, and outlet center.

· Should Rue 21 expand beyond the United States? Explain the complexities of doing so.

For additional details, please refer to the Case Study Guidelines and Rubric in the Assignment Guidelines and Rubrics section of the course.

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Rue 21’s Location Strategy (Module Four)

This case study allows you to apply knowledge you have gained about retail site location and selection strategy by analyzing Rue 21, a popular clothier for young adults.

Requirements of Submission: The case studies must follow these guidelines: approximately two pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and APA-style citations.