Discussion 3 Summer
school_life15
discussion_instructions.docx
Instructions: Do not combine topics. Answer each number/letter separately. All answers must be at least five (5) sentences. Label each answer individually. Include any references.
1) "Time Value of Money and Bond Valuation"
· Use the Internet to research instances where a company’s stock prices are affected more by long-term or short-term performance. Provide one (1) example of the effect that supports your claim.
2) "The FTC and Product Advertising"
· The power of advertising is in its persuasive influence, and this influence can take several different forms. Using your textbook or Internet, identify two (2) examples of persuasive advertising that might (or did) go too far with their message. Next, argue why you believe these messages crossed the line between effective persuasion and unfair and deceptive trade practices listed within Section 13-2: Advertising as a Contract Basis for Product Liability (attached). Provide support for your response.
3) "A Rotten Apple?"
· Watch the following video: https://www.youtube.com/watch?v=glnTz5HD05U
· Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
