PROJECT CHARTER

Project Proposal Form

Date: 2 Jul 17

Project Manager:

Name of Project: Café Au Latte

Project Sponsor: /Owner

Project Classification:

______Compliance _____ Infrastructure __X__Strategic

What business problem does this project solve? Improve Café Au Latte brand image as a popular and authentic café in San Francisco, California.

How does this project align with our organizational strategy and support our mission and vision? Increase the sales traffic of the café.

What are the major deliverables of the project? Project Requirements, Resources, and Budget. Comment by Charles Snead: These are project artifacts, not deliverables. What are you proposing to build?

What is the impact of not doing the project? N/A Comment by Charles Snead: If there is no impact for not doing it, then why do it?

What are the 3 major risks for this project? Competitors, Suppliers, and Customer Issues. Comment by Charles Snead: These are not project risks. Project risks are risks related to whatever potentially keeps you from delivering your project on time, scope, and/or budget.

How is success of the project measured? Customer Satisfaction and Quality.

Will this project require:

Internal Resources ___X__Yes ______No Resources Available? __X__Yes _____No

External Resources __X___Yes ______No Resources Available? __X___Yes _____No

Estimated cost of the project (in USD) $ 75,000

Budget Breakdown (List large budget items and corresponding portion of the budget below – expand as needed):

1) Required Staff 2) Printed Promotional Material 3) Decor

Project Time Frame: Start Date: 07/ 02/ 2017 End Date: 08/25/2017

Estimated length of the project (days, months, or years) 2 months

Project Team (Add more lines as needed):

Name: R. Joe Position on Team: Project Director

Name: L. Joe Position on Team: Project and Event Planning Officer

Name: H.Joe Position on Team: Project Manager

Brief statement of what will be accomplished in the project – what will be done/corrected/created, why, how, and what will be the measure for quality and completeness. This should be a few paragraphs in length but written concisely. Do not add filler sentences as this is a concise, to-the-point document.

Café Au Latte will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The café layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Café Au Latte will also be selling coffee beans.

Project Status: Approved: _______ Returned for Modification ________ Rejected _______

Signature (Student type your name): ______________________________________ Date: ________