Creating Value through Business Level Strategy and Leading Change

Company: Total Life Changes

Website: https://totallifechanges.com

Words: 550

Due: 7/22/17 by 10:00PM

Week 3 Creating Value through Business Level Strategy and Leading Change

Required Readings/Sources

· Strategic planning tools. (2009). In Encyclopedia of Management (6th ed., pp. 869-875). Detroit: Gale.

·  SWOT analysis. (2009). In Encyclopedia of Management (6th ed., pp. 915-918). Detroit: Gale.

· Coman, A., & Ronen, B. (2009). Focused SWOT: Diagnosing critical strengths and weaknesses. International Journal of Production Research, 47(20), 5677-5689. Doi:10.1080/00207540802146130 (UMUC Library)

· Grant, R. M. (1991). The resource based theory of competitive advantage: Implications for strategy formulation, California Management Review, 33(3). 114-135. (UMUC Library)

· Schmitz, A. (Trans.). 2012. Resource-based theory.

Discussion Activity 3 - Personal Application  

Competitive position of your company within its industry. An analysis of the strengths and weaknessesof your company from the point of view of the Resource Based View of the Firm model and any other strategy frameworks that provide insight into your company’s strategic competitiveness. Discuss your company’s strategy for competitive advantage (i.e. cost leader, differentiation, etc.) and your opinion about how they might change or improve this strategy.

Growth potential of your firm. Analyze the opportunities and threatsof your firm, how your firm, based on its resources, can determine business opportunities as a result of the external environments. To do this please use the PESTEL model (politics, economics, society, technology, environment, legislation).