I need 350 words
Please read the questions below and write an essay.
Unit 12 Discussion: Public Relations
Directions
Considering the BP and Tylenol cases cited in this chapter, what are some of the key things an organization can do to respond effectively once a crisis hits? Please use specific examples from the above cases (what did Exxon, BP, and Tylenol do that was positive? what did they do that was negative?) anddiscuss effective strategies in general.