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Please read the questions below and write an essay.

Initial post due by Wednesday at 11:59 pm

Please refer to the syllabus for complete instructions and expectations for discussion posts. Your individual response should be about 350 words minimum and should refer to textbook concepts. When replying to classmates, your posts should continue the discussion and be about a paragraph in length.

Instructions:

Think about the different persuasive strategies used in advertising that were discussed in the textbook (snob appeal, hidden fear...).

1. Find a current commercial or ad and provide the link so your classmates can view it (this can be a commercial - provide the link, or a print ad - post a photo). Or you may describe the ad.

2. Explain which persuasive strategy you think is being used (famous person testimonial, plain-folks pitch, snob-appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising).

3. Discuss whether or not you think this commercial or ad is effective. Why?