Creating Value through e-business Strategy

Readings

Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional businesses. MIT Sloan Management Review, 44(4), 34-41. (UMUC Library)

Sultan, F., & Rohm, A.J. (2004).The evolving role of the internet in marketing strategy: An exploratory study. Journal of Interactive Marketing, 18(2), 6-19. Doi:10.1002/dir.20003 (UMUC Library)

Mahadevan, B. (2000). Business models for Internet-based E-commerce: An anatomy. California Management Review, 42(4), 55-69. (UMUC Library)

Sharma, S. K. & Gupta, J.N.D. (2004). E-strategy model for creating flexible organizations. Global Journal of Flexible Systems Management, 5(2/3), 1-9. (UMUC Library)

Question:

· Explain the evolution of the Internet and how it changes the way customers, suppliers and companies interact.

· Describe how your company utilizes the Internet and other recent technologies. (Be sure to include both internal and external uses)

· What recommendations do you have to improve and/or expand its online use?

· How do these existing and new initiatives help to create or destroy economic value in terms of competitiveness (profits), innovativeness (sales growth) and resources (intellectual capital)