Social Media Research Paper
I just do not need you to actually conduct the experiment during our short summer season. Just include an introduction to the topic, a thorough literature review and then state your hypothesis and discuss your method for testing it/them. Basically just expand upon what you presented in your proposal.
I think it might be a bit more focused if you use millennials instead of just "young people." According to Goldman Sachs "the Millennial generation is the biggest in US history."http://www.goldmansachs.com/our-thinking/pages/millennials/
You are required to produce specifically for this course a research paper on a topic of current interest regarding social media marketing. Although the length of each paper will vary according to the topic, typically papers of this nature are approximately 12-14 pages (not counting the cover, appendices, references, graphs, illustrations, etc.).