Strategic Plan Part III
TAJames
week_3__swott_presentation.pptxXxxx xxxxxxx
BUS/475
June 27, 2017
Professor xxxx xxxxxx
Proposed Division and Business Model: New Smartphone
Introduction
The proposed new product is an affordable smartphone that comes along with the best features in the mobile phone industry
The smartphone is targeted at the middle and low class of the economy through its affordable price.
The business model to be used in this case is the cheap chic model.
The model is concerned with the marketing of stylish products which are inexpensive.
The purpose of this paper is to conduct an external and internal environmental analysis for the proposed division and its business model as well as develop a SWOTT analysis for the same division. In this regard, the proposed new product is an affordable smartphone that comes along with the best features in the mobile phone industry. The smartphone is targeted at the middle and low class of the economy through its affordable price. The business model to be used in this case is the cheap chic model. The model is concerned with the marketing of stylish products which are inexpensive. This will enable the consumers to feel that they have the value of their money.
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Economic, Legal, and Regulatory Forces and Trends
The legal and regulatory frameworks in various countries worldwide call for 100% compliance in terms of design and materials used to make smartphone devices
A comprehensive analysis of the legal and regulatory framework of the target consumers’ country is necessary
The changing rules and regulation regarding the production and use of mobile devices may result in an organization’s loss of market share
The Changing rules and regulations may also increase overhead costs in an organization’s attempt to comply with new regulatory requirements
As aforementioned, the legal and regulatory frameworks in various countries worldwide call for 100% compliance in terms of design and materials used to make smartphone devices. Thus, an organization needs to perform a comprehensive analysis of the legal and regulatory framework of the target consumers’ country. Nevertheless, the changing rules and regulation regarding the production and use of mobile devices may result in an organization’s loss of market share. They may also increase overhead costs in an organization’s attempt to comply with new regulatory requirements. Thus, there is a need for a comprehensive understanding of the legal and regulatory framework of the target customers’ country.
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Economic, Legal, and Regulatory Forces and Trends (Continued)
Countries have recovered while others are recovering from the recent global economic recession
The current trend of increasing middle-class population in the global countries will increase the client base for the new smartphone device
The company should consider economic factors in the target consumers’ countries including taxes, interest rates, and interest rates
Companies are increasing using these economic factors as a basis for setting prices for their products
Economically, most countries are have recovered while others are recovering from the recent global economic recession. In addition, the current trend of increasing middle-class population in the global countries will increase the client base for the new smartphone device. However, it is imperative for the company to take into consideration various economic factors in the target consumers’ countries including taxes, interest rates, and interest rates. Companies are increasing using these economic factors as a basis for setting prices for their products. Failure to take these factors into consideration in product pricing may result in losses and even the collapse of the whole project.
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How Well the Organization Adapts to Changes
The organization is well-prepared to adapt to the possible changes in the market environment
It has developed a team that quickly patent innovative technologies to avoid lawsuits
It also has a strong team of highly-qualified software developers and IT experts to respond quickly to the possible technological changes
The organization is well-prepared to adapt to the possible changes in the market environment. With regard to the changes in the legal and regulatory framework, the company has developed a team that quickly patent innovative technologies to avoid lawsuits. It also has a strong team of highly-qualified software developers and IT experts to respond quickly to the possible technological changes. The team often analyzes and recommends the most appropriate technological solutions that are consistent with the company’s mission and vision.
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How Well the Organization Adapts to Changes
The company is also capable of producing smartphone devices with multiple functionalities to cater for the increasing preference of multipurpose mobile phone devices
It uses the cheap chic business model to produce smartphones that appeal to the users’ need for inexpensive yet high quality mobile phone devices
The company’s positive organizational culture that is grounded on strong core values including integrity, transparency, professionalism, integrity and respect
It utilized transformational leadership style which plays a key role in terms of influencing, inspiring and motivating employees towards achieving its mission and vision
The company is also capable of producing smartphone devices with multiple functionalities to cater for the increasing preference of multipurpose mobile phone devices. The company also uses the cheap chic business model to produce smartphones that appeal to the users’ need for inexpensive yet high quality mobile phone devices. The cost leadership strategy augments this model. In addition, the company’s positive organizational culture that is grounded on strong core values including integrity, transparency, professionalism, integrity and respect. Finally, it utilized transformational leadership style which plays a key role in terms of influencing, inspiring and motivating employees towards achieving its mission and vision.
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The Supply Chain of the New Division
The supply chain is simply the network involving all the activities, individuals, technologies, and organizations involved in the development and sale of a given product or service
Supply chain management refers to the oversight of finances, information, and materials in the entire supply chain
It also encompasses the management and planning of all the processes “involved in sourcing and procurement, conversion, and all Logistic Management
Effective supply chain management is critical in reducing operational and production cost while ensuring the success of the project
A supply chain is defined as the network involving all the activities, individuals, technologies, and organizations involved in the development and sale of a given product or service (Sweeney, 2011). This network plays a key role in all the product’s life cycle stages, from the supply of raw materials to the time the product reaches the final consumer. Supply chain management encompasses the management and planning of all the processes “involved in sourcing and procurement, conversion, and all Logistic Management activities (Naslund & Williamson, 2010, p. 13). Effective supply chain management is critical in reducing operational and production cost while ensuring the success of the project. Supply chain management refers to the oversight of finances, information, and materials in the entire supply chain.
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Reducing Production and Operational Costs in the Supply Chain
The production processes and systems will involve energy-efficient technologies in order to cut down on production costs
The raw material will be sourced from locally available suppliers
The finished products will also be transported using energy-efficient vehicles in order to minimize transportation costs
The use of just-in-time (JIT) model in order to minimize costs related to keeping inventory.
The production processes and systems will involve energy-efficient technologies in order to cut down on production costs. In order to minimize transportation costs, the raw material will be sourced from locally available suppliers. The finished products will also be transported using energy-efficient vehicles in order to minimize transportation costs. Similarly, the proposed new division will employ just-in-time (JIT) model in order to minimize costs related to keeping inventory.
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The Primary Internal Organization Considerations for the Development of a Strategic Plan
The factors to be considered while developing a strategic plan include:
Structure and culture: It determines an ability to thrive and adapt under dynamic market environmental conditions
Workforce Issues: It is important to consider the workforce’s weaknesses and strengths while formulating the strategic plan.
Competitive advantages: If leveraged property, they can help an organization to accomplish its strategic goals
Financial considerations: They enhance proper allocation of resources and completion of within budget projects.
A strategic plan is defined as a set of strategies that are developed by an organization’s executive management aimed at achieving certain strategic goals and objectives. It maps out an organization’s desired direction. One of the factors to consider is an organization’s structure and culture. The culture and structure of the company determines its ability to thrive and adapt under dynamic market environmental conditions. The other factor is the workforce issues. It is important to consider the workforce’s weaknesses and strengths while formulating the strategic plan. Moreover, the company needs to consider its key competitive advantages in order to leverage them in such a way as to accomplish its strategic goals. Finally, financial considerations are critical as they enhance proper allocation of resources and completion of within budget projects.
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References
Czepiel, J. A. & Kerin, R. A. (2010). Competitor analysis. Retrieved from http://pages.stern.nyu.edu/~jczepiel/Publications/CompetitorAnalysis.pdf
Naslund, D. & Williamson, S. (2010). What is management in supply chain management? – A critical review of definitions, frameworks and terminology. Journal of Management Policy and Practice, 11(4), 11-28.
Pulaj, E. & Kume, V. (2013). The competitive analysis – The appropriate instrument towards a successful development. 1st Annual International Interdisciplinary Conference, AIIC, 24-26 April, Azores, Portugal. Retrieved from http://eujournal.org/index.php/esj/article/viewFile/1233/1242
Sweeney, E. (2011). Towards a unified definition of supply chain management. International Journal of Applied Logistics,2(3), 30-48.
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