graphic arts and a paper assignment

1

In this assignment you will have to create an over the counter drug. Your company (the manufacturer is a startup company and has no other products on the market). Once you have created your drug you will need to name it and describe the box. In addition, you will have to describe the target market for the OTC and why this OTC would be applicable to your target market. This is an individual assignment and you should not work with other classmates. This assignment suspends reality in that we will assume FDC approval and any combination of items is allowed as long as they make sense, e.g. you would not have prune, psyllium, or bran in a diarrhea medicine.

Designing your OTC

Your over the counter drug must be composed of at least one item from categories listed below. You

cannot add extra elements to your drug. You cannot add extra elements to your drug that are not on

the list.

Form Flavor Type Color

Powder None Pain White

Gel Tablet Cherry Cold/Allergy Red

Cream Lime Diarrhea Light Green

Fast Melt Peppermint Sleep Aid No color/clear

Gummy Coffee Weight Loss Yellow

Inhaler Chocolate Laxative Light pink

Honey Energy Brown

Caramel

To your basic drug you must add at least two ingredients, you may add more, but they must be from

the list below,

Ingredients Ingredients Ingredients

Acetaminophen Decongestants Chamomile

Aspirin Butterbur Fenugreek seeds

Naproxen sodium Zinc Simethicone

Capsaicin Vitamin C Cellulose

SAM-e Echinacea Melatonin

Antihistamines Pseudoephedrine Doxylamine succinate

Expectorants Loperamide Diphenhydramine

GABA 5-HTP Benzodiazepines

Caffeine Fiber Stevia

Hoodia Chromium Orlistat

Magnesium Citrate Psyllium Magnesium hydroxide

2

Docusate Sodium USP Bran Prune

Aloe Vera Castor Oil Ephedra

Ginseng phenylpropanolamine Sugar

Box Cover

You must design a box for your new OTC. The front of the box must contain all of the required elements

listed in the front column. Your box must contain all of the elements listed in the slide column. You may

determine what you want to have on the back of your box, some choices are listed below. You will

need to use a separate page for each side of the box.

Front Back Side

Name of the OTC Drug-required History List of ingredients-required

Advertising slogan-required Visual Dosage suggestions-required

Company name-required Other

Picture/ illustration-required

Mascot (if desired) -required

Target Market

You must clearly describe the target market for your OTC drug using the segmentation bases from

chapter 5. Once you have clearly defined your target market you need to explain how this OTC drug

appeals to the target market be specific. Limit to one page.