CAPSIM
angela.yasyhi
powerpoint_midway_project.pptxHR Midway Project Angela Fasoli Southern New Hampshire University
Introduction
This 2 million dollar company makes electronic sensors for a wireless security system for homes.
The company offers the most advanced, versatile and safe electronic sensor devices in the industry by introducing traceability, monitoring, and peace of mind.
The company provides real time monitoring of the cleanliness of water, fuel and other particulate matter in the homes.
The Product
It is a high tech electronic sensor.
The product successfully identifies the target market segment, making it concise and logical.
It makes the claims of the customers clear and supports them by relevant evidence.
It also makes the statement for differentiation concise, compelling, singular and supportable therefore reflecting the attributes of the target customers and the market environment.
Finally, the product can be explained in a simple word, making it pass the elevator test.
3
Production Analysis
The product schedule provides the full details of how its functions are programmed.
The automation of the product has however changed over time.
There have been significant interruptions on the models of the business for the last five years.
The company discontinued the product.
Most of these disruptions are now the main trends for the future of this electronic industry as most of them are being driven at developing digitalization and technologies
The company discontinued the product to get new products upgrades.
4
Product Life Cycle
Market Development
This is the introduction of the product to the market.
Market Growth
During this stage, the demand for the product increases as the size of the market grows rapidly
Market Maturity
During this juncture, the need for the production levels off at the family-formation rate and replacement rate.
Market Decline
Here, the product loses its appeal for the customers and the sales go down.
5
Market Segmentation
The company uses a competitive pricing strategy to beat the competition among other enterprises in the same industry.
As such, the company charges the same prices as other electronic companies.
The promotional budget of the company is achieved by allocating between five and fifteen percent of its revenues to marketing.
This method assumes that there is a direct relationship between marketing and the generation of the income.
The sales budget of the company is to save up $20000 by the end of the year.
6
Financial Performance
The company pays for its R and D by filing the tax credit on time.
It also pays for its market expenses and production activities by using the funds it receives from the stakeholders and the stockholders of the company.
The company also generates its funds that are used to pay these activities by retiring bonds.
References
Eyer, J. M., Lannucci, J. J., & Corey, G. P. (2016). Energy Storage Benefits and Market Analysis Handbook (Sandia National Laboratories, 2004).
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Jaju, K., Nehe, V., Konduri, A., & Potdar, S. (2016). Commercial Product Analysis Using Hadoop MapReduce.
Kooshkbaghi, M., Frouzakis, C. E., Boulouchos, K., & Karlin, I. V. (2014). Entropy production analysis for mechanism reduction. Combustion and Flame, 161(6), 1507-1515.
