Business Model Comparison

Comparison Items

Business Name

Business Name

Wal-Mart

Target

Value Proposition

Everyday Low Price Guarantee

Good Quality Products at a Great Price

Target Market

Everyday people who wants to save money

Low Income consumers plus upscale shoppers who likes a deal

Value Chain

Wal-Mart works with vendors to give customers their lowest price. They buy in high volume to be able to do this for customers.

Target is building more stores and always coming up with new ideas. They work with high qualified vendors to give their customers the lowest price.

Revenue

Year 2016- 485.9 billion dollars

Year 2016- 69.5 billion dollars

Position

Saving people money. Their mission statement is “We save people money so they can live better.”

Target wants to deliver outstaning value, continuous innovation and exceptional guest experiences. Their motto is: Expect More. Pay Less. Brand Promise

Competitive Strategy

Wal-mart’s strategy is based around their everyday low prices. If you find a lower price else where they will price match it. Increasing their organic food options, Can order online and pick up in stores.

Displays in stores, bins when you first walk in from $1 to $5, knowledgeable retail associates, price checkers within the store.

Form of Ownership

Family Owned Business. Owned by the Walton Family

Owned By Target Corporation