Entrepreneurship and Innovation Assignment

Report – Recent Innovation -

Value proposition and Value

Capture F P C D HD

Analysis and discussion of the

chosen innovation (2 marks)

Discussion of the potential or

realised value proposition -

solver or opportunity seeking

attributes offered to (potential)

users, - the demand side 'gain

creators' & 'pain relievers' (5

marks)

Identification and description of

the market target (s) of the

innovation (3 marks)

Identification and discussion of

the USP, including,

Identification of direct & indirect

competitors, including

substitution threats (3 marks)

Discussion of attempts to

exploit knowledge and

capability, including subsequent

development to sustain

competitive position, e.g.

incremetal innovations (2

marks)

Display and discussion of the

Business Model used and

attempt to capture value from

the chosen innovation (3 marks)

Structure, including logic and

reasoning, how well argued (2

marks)

Depth of research - academic

and industry (3 marks)

Validity of argument

development, including

referencing style, spelling and

grammar (2 marks)

MNGT1002 Report Marking Guide

Course Coordinator: Garry Haworth