Business wk2

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Individual Assignment: Strategic Plan Part I: Proposal of a New Division

Purpose of Assignment

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Resources Required

Strategic Planning Outline and Week 2 textbook readings

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project.
Proposed a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensured differentiation of their product or service.
Described how the division addresses customer needs and achieves competitive advantage.
Created a vision and a business model for this new division that clearly demonstrates student’s decision on what they want their business to become in the future.
Explained how the vision, mission, and value of the new division aligns with the company's mission and vision.
Summarized how the vision, mission, and values guides the division's strategic direction.
Defined guiding principles and values for student’s division in the context of culture, social responsibility, and ethics.
Cited a minimum of two peer-reviewed references.
The proposal is a minimum of 1,400 words in length.
		*Total Available*	*Total Earned*
		6	#/6

Writing Guidelines	Met	Partially Met	Not Met	Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		2	#/2

Assignment Total

#/8

Additional comments: