EMPLOYEE IMPACT ON THE PLAN.
TOYOTA
Toyota a Multinational Company
Origins of Toyota
Toyota’s history of operation (in selected market).
How the company was formed and how it operates today
Origins of Toyota
Toyota originated and began operation in Japan (Toyota Motor Corporation, 2013). Forbes readers and editors knew Sakichi Toyoda, born in 1867 and died in 1930, as the 13th most influential businessman of all time (Forbes.com Staff, 2005). Why? Because he was one of the most influential and innovators of his time. He did not start in the automotive industry immediately, in fact, he was a weaver who invented a loom, which detected errors within the automatic production, thereby preventing the creation of defective goods (Forbes.com Staff, 2005). With the selling of his patent, the loom, he obtained about $150,000, which he used to help his son become the world’s second-biggest carmaker (Forbes.com Staff, 2005).
Toyota’s History of Operation
In the beginning Sakichi Toyoda established Toyoda Spinning and Weaving Co., Ltd. in 1918 and later in 1926 Toyoda Automatic Loom Works, Ltd. was established (Toyota Motor Corporation, 2013). After his patent was sold to the British he established an Automobile Department within Toyoda Automatic Loom Works, Ltd. in 1933(Toyota Motor Corporation, 2013). What’s impressive about this history, is that, “Toyoda’s innovation of instilling human judgment on machines, also known as automation or Jidoka, would be adopted to his son’s automobile enterprise—and then almost every industrial enterprise—cutting down on waste, improving customer relations, revealing problems and conserving resources (Forbes.com Staff, 2005).” By 1935 the first model G1 truck is completed, Toyota dealership Precepts is established, and the first Toyota dealership is established (Toyota Motor Corporation, 2013).
By 1937 Toyota Motor Co., Ltd. is established (Toyota Motor Corporation, 2013). By October of 1947 production of model SA passenger car begins Hotai Motor Col, Ltd. established in Taiwan; by 1950 Toyota Motor Sales Co., Ltd. is established as a separate, independent company; by 1955 Abdul Latif Jameel Import & Distribution Co., Ltd. established in Saudi Arabia; and it isn’t until 1956 that Toyota enters the industrial vehicle field with the LA forklift model (Toyota Motor Corporation, 2013). In 1957 the first made-in-Japan passenger car (Crown) is exported to the United States and by 1959 overseas production begins in Brazil (Toyota Motor Corporation, 2013). Akio Toyoda is currently the president of Toyota Motor Corporation.
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Toyota a Multinational Company
Toyota’s growth in the marketplace responding to the following:
Maintaining current markets
N. America/Europe/China/Middle East/Africa
Latin America/Asia/Oceania/Japan
Specific markets the company is targeting today
Specific markets the company is targeting today
Toyota Motor Corporation now operates in the following regions; North America, Europe, China, Middle East, Africa, Latin America, Asia, Oceania, and of course in Japan (Toyoda, 2011). Expectations to regions are; China--A driving force for future growth, technology base to support the huge market; Europe—contribute to Toyota’s competitiveness as global production center for small cars; Asia and Oceania—global center for product development and preparations for mass production of IMV/newly developed small cars; Middle East, Africa, and Latin America—vehicles that win the heart of customers and can be called “my car” with affection in every market; North America—greater self-reliance, collaboration with IT for the future of mobility; and finally, Japan—monozukuri based on advanced technology and kaizen (Toyoda, 2011).
Currently, sales performance in emerging markets is at 40% whereas sales performance in industrial nations is at 60% (Toyoda, 2011). It is more focused on balancing, however, Toyota Motor Corporations are seeking to achieve an equal balance in unit sales between these two markets (Toyoda, 2011). Part of the Corporation’s new business ventures include to, “participate in ‘smart communities’ worldwide where vehicles will manifest new kinds of value-added as part of integral linkages between vehicles, homes, and information networks through cooperation of IT companies (Toyoda, 2011).”
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Toyota a Multinational Company
Toyota’s growth in the marketplace responding to the following:
The reporting structure needed for operating in that marketplace, regulatory requirements, and so on
Federal Regulators/Regulatory Agencies
Safety Regulators such as NHTSA
The company’s major competitors
Ford/General Motors/Honda/Volkswagen
Discuss the company’s growth in the marketplace responding to the following:
The reporting structure needed for operating in that marketplace, regulatory requirements, and so on.
Toyota Motor Corporation has always had a long history of building reputable vehicles that commit to the highest level of consumer safety and satisfaction (Pressroom.toyota.com, n.d). All of Toyota’s vehicles are engineered to meet or exceed Federal regulators and provide information to investigating and regulatory agencies regarding vehicles involved in accidents as well as provide complete and accurate information to product safety regulators (Pressroom.toyota.com, n.d.). Toyota also adheres to the strict regulations regarding communications with consumers on safety recall, which is what Toyota did when they were addressing the cause and reduction of risk of pedal entrapment (Pressroom.toyota.com, n.d.). Which, by the way, was proven to be isolated incidents and therefore Toyota was not deemed to be liable in regards to the recalls, although Toyota did go further in assuring consumers and redesigning the plastic trim panel for additional safety measures so as not to have the pedal “stick” (Pressroom.toyota.com, n.d.).
National Highway Traffic Safety Administration NHTSA falls under the U.S. Department of Transportation which carries out the safety programs and carries out consumer programs, above all NHTSA is responsible for reducing deaths resulting from motor vehicle crashes via setting and enforcing safety performance standards for motor vehicles (NHTSA, 2013). Companies like Toyota must be able to abide by these safety performance standards and allow NHTSA to conduct investigations, just like the investigation on pedal entrapment (NHTSA, 2013).
The company’s major competitors
Toyota’s major competitors include the following:
Ford: An American company with its headquarters in Dearborn, Michigan (USA). Ford Fiesta, Ford Mustang, Ford Explorer and the Ford Modeo are in competition with Toyota (Rawal, n.d.).
General Motors: Also an American company with its headquarters in Detroit, Michigan (USA). Chevrolet, Holden and the Aveo Optra Commbador are in competition with Toyota (Rawal, n.d.).
Honda: A Japanese company with its headquarters in Minato, Tokyo (Japan). Civic Accord CRV is in competition with Toyota (Rawal, n.d.).
And Volkswagen: A German company with its headquarters in Wolfsburg, Germany. The Passat Jetta Taureg is in competition with Toyota (Rawal, n.d.).
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Toyota a Multinational Company
Toyota’s growth in the marketplace responding to the following:
The unique competitive advantage of the company
Improvement of quality/reduction of inventory cost
Improvement of efficiency
Customer service
Trade pact associated with the marketplace
Political Action Committee (PAC
Discuss the company’s growth in the marketplace responding to the following:
The unique competitive advantage of the company
The number of competitors in the world economy is increasing and with that it is creating a more complicated business environment because companies are finding it difficult to distinguish their core competencies and thereby obtaining a competitive advantage (Moran, Palmer, & Borstorff, 2007). Though there may be many market boundaries changing there are companies such as Toyota that are able to find opportunities in a world that is constantly changing in terms of the world economy (Moran, Palmer, & Borstorff, 2007).
For example, where companies lack the ability to improve quality, reduce inventory costs and improve efficiency, Toyota has taken the leading position in becoming the world’s largest car manufacturer because it has been able to provide low-cost, quality, style and customer service (Moran, Palmer, & Borstorff, 2007). Competencies that give Toyota its competitive advantage include; the kanban inventory system, quality teams and supplier management systems, and visible resources and capabilities (Moran, Palmer, & Borstorff, 2007).
Trade pact associated with the marketplace
Toyota formed a political action committee (PAC) which allows employees, acting together, to support candidates for Congress who share the company’s interests, this PAC contributes to lawmakers from both parties, foreign citizens and Americans working for the company (Landers, 2013). This came after CEO Akio Toyoda appeared before the House Committee and endured harsh questioning from U.S. lawmakers about the unintended acceleration by Toyota cars, something that would later come to resolution as U.S. government probe later found that driver error was to blame for most of the mishaps and of course had to absolve the vehicles’ throttle-control electronics (which most blamed as the problem of the issue (Landers, 2013).
Toyota has further interest in unfolding U.S. –Japan policy issues, such as the proposed Trans-Pacific Partnership trade negotiations, which cold lift the tariffs currently imposed by the U.S. on cars made in Japan (Landers, 2013). Interestingly enough and to say the least, a very strategic move on Toyota’s part, the company named former General Motors (one of it’s top competitors) executive Mark Hogan to its board, one of three outsiders on the board of Toyota, a sign that Toyota sees the importance of the U.S. market (Landers, 2013).
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International Market Entry Strategies
Companies such as Toyota are expanding into new markets, and are facing risks and challenges. Toyota Motor Corporation must not only be able to minimize these risks, but they must also ensure regulatory compliance, if they want to thrive in these markets. It is also imperative that research be conducted on political and economic challenges of market entry.
Toyota’s capitalization in the foreign market
Current capitalization
Operating Income/Marketing Activities & Cost Reduction
Increased sales of vehicles in North America & Asia
Reforming Manufacturing Technologies & Vehicle Development Processes
Opportunities to tap into new capital in the markets where it operates
Technologically Advanced, high-value-added products
Optimize Manufacturing Investments
Responding to Growth in Markets & Sales
Toyota’s capitalization
Current Capitalization
TMC (Toyota Motor Corporation) announced on its financial results for the fiscal year that ended March 31, 2013 at a conference in Toyota City, Japan on May 8, 2013 (Toyota Motor Corporation, 2013). The results? Net revenues totaled 22.0 trillion yen, which indicated an increase of 18.7% compared to the previous year (Toyota Motor Corporation, 2013). Operating income also increased from the previous fiscal year by 965.2 billion yen, leaving the operating income at a 1.32 trillion yen (Toyota Motor Corporation, 2013). Positive effects from marketing activities, cost reduction efforts have been major factors in offsetting the negative effects of related expenses, a favorable outcome.
TMC President Akio Toyoda highlights the increased sales of vehicles in North America and Asia, challenges that led to understanding their need to maintain sustainable growth, and TMC’s need to continue progress in reforming manufacturing technologies and vehicle development processes under the Toyota New Global Architecture (Toyota Motor Corporation, 2013). Overall, both vehicle sales and operating income increased in Japan, North America, Europe, Asia, Central and South America, and Oceania and Africa (Toyota Motor Corporation, 2013). Business is looking good for TMC and for the most part, success in numbers was recognized as the result of increased vehicle sales outside Japan, keeping in mind that the exchange rate is at 90 yen to the U.S. dollar and 120 yen to the euro (Toyota Motor Corporation, 2013).
Opportunities to tap into new capital in the markets where it operates
TMC’s focus on Japan’s supply strategy will continue to focus on technologically advanced, high-value-added products while in Europe and North America TMC will focus on optimizing manufacturing investments (Toyoda, 2011). In regards to emerging markets, TMC’s focus is on responding steadily to growth in markets and sales and considering expanding production capacity by targeting Changchun (with 100,000 units/year) and Brazil (with 70,000 units/year) (Toyoda, 2011).
At a worldwide focus of new business venture, in creating new values for automobiles, TMC’s focus will include participating in smart communities service by creating linkages between vehicles, homes and information networks through cooperation of IT companies (Toyoda, 2011).
In Toyota Motor Corporation: Annual Report 2012 [PDF] (Unknown, 2012), a special feature: Toyota’s Efforts in Emerging Markets, aims at developing new strategies through making ever-better cars. Their strategy is simple, “conduct business that is strongly rooted in the countries in which we operate by adapting to local needs and pushing for 100% localization (Unknown, 2012).” By strengthening their global supply system in emerging markets and increasing localization, with Asia as an important base, TMC can achieve 50% emerging-market sales ratio by 2015, or sooner, considering they reached 45% in 2011 (Unknown, 2012).
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International Market Entry Strategies
Major challenges Toyota is facing or can anticipate
Labor market
TMC’s 2011 Executive Structural Change
Competition
Future Efforts in Emerging Markets Calling for New Strategies
Legal Issues
Trade Pacts/Tariffs/Risks
Major challenges the company is facing or can anticipate
Labor Market
TMC’s 2011 Executive Structural Change was aimed:
“1. To swiftly communicate the voices of our customers and information from frontline operation level of each region, to our Executive Levels.
2. To enable prompt management decisions based on information from frontline operations.
3. To enable us to continuously check whether out management decisions are acceptable by society (Toyoda, 2011).”
Those aims were to provide an establishment of a structure for the Toyota Global Vision. The first change reduced the number of directors, from 27 members to 11; the second change reduced the decision-making layers which will allowed a swifter flow of information from Divisional General Managers to Executive Levels; the third change established Executive General Managers which partially replaced Managing Officers; the forth change built the Structure and System where each region could initiate decisions, close to their customers (Chief Officers with regional responsibilities were stationed in each corresponding region); and the fifth change established a mechanism to listen to outside opinion more closely and reflect those outside opinions in their management, which created a Global Advisory Board (Toyoda, 2011).
TMC’s plan to reduce the total number of Executives from 77 to 60 was certainly a good start, but how has the affected its labor force? In Toyota In The World 2012 [PDF] (Unknown, n.d), the numbers of employees were documented at 69,148 (total in affiliated companies: 325,905) as of March 31, 2012.
Competition
Future Efforts in emerging markets calls for new strategies for growing emerging markets and TMC has three focus points to do this. First, to establish a second home in Asia, which will be considered their second mother base (the first being Japan), which will allow them to continue their IMV Project by strengthening production and supply bases for compact vehicles in Asia and thereby establishing localized procurement and thus ensuring and enhancing cost competitiveness (Unknown, 2012). Second, TMC will develop a new Compact Vehicle Strategy that “emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets,” for example, launching 8 compact vehicle models specifically designed for emerging markets like the Etios in India (which was launched in December of 2012) (Unknown, 2012). Third, TMC’s ensuring of cost competitiveness, through localization, to create progress in intra- and extra- regional exports will also be a focus, but to do so will mean maximizing local Research and Development functions and achieve local/regional procurement rates of 100% (Unknown, 2012). Future efforts in emerging markets will focus on Africa, Russia, India, Asia, and Brazil (Unknown, 2012).
Legal Issues
Legal issues will be assessed through Research and Development in the following areas: Africa, Russia, India, Asia, and Brazil in regards to trade pacts with each country, tariffs TMC needs to consider or be aware of while operating in these countries, risks TMC may face and resources or avenues it can pursue if treated unfairly.
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International Market Exit Strategies
Multinational companies often research both entry and exit strategies, but most do not put much emphasis on the impact that their departure may have on surrounding communities, or worse, how to manage that impact (Collaborative for Development Action Inc, 2003). Corporations should look at both community needs and government capacity in order to avoid the following pitfalls; that of not sufficiently preparing communities for what to expect when the company leaves; that of depending on governments to take over to ensure sustainability of social programs; that of decreasing community relations budgets as the time for closure approaches, but the need in those services does not decline; and that of companies leaving behind infrastructure that is unsuited to community needs (Collaborative for Development Action Inc, 2003).
Some political and economic issues Toyota may face when exiting a specific market?
Tax Benefits/ Facility & Real Estate Incentives/ Financial Incentives –(Loss Of)
Decrease in Economic Status, Decreased Social Status & Decrease in Company Provided Services
How does the cost to move a company out of a country differ from the cost of continuing operations in that market? Example?
Taxation
Toyota Experiencing Taxation Issues Domestically
What are some of the political and economic issues a company may face when exiting a specific country? How does the cost to move a company out of a country differ from the cost of continuing operations in that market? Cite specific examples to support your points.
A company faces different issues when it needs to exit a market. There are many reasons as to why a company may choose to exit a market, for example, a manager may decide to move in a new direction. Once a company has made the decision to move out of a market they must be able to fulfill its legal responsibilities that include such things, such as, unemployment benefits, compensation for both employees and vendors, as well as payment of income taxes. What a company must remember is that once it leaves the market, they must pay back that of which they obtained through benefits they obtained through entry. For example, some entry benefits that a company might have obtained from the market includes: specific tax benefits, facility and real estate incentives, and financial incentives. It’s almost as if once the company exits these benefits are reversed.
Exit Strategies impact communities in three different ways: decrease in economic status, decrease in social status, and a decrease in company-provided services (Collaborative for Development Action Inc, 2003). Bottom line, legal and social aspects need to be considered by companies that wish to exit markets in order to avoid complications with stakeholders such as labor, local municipalities, vendors, and taxing authorities. Therefore, reviewing regulatory issues that multinational companies need to consider when exiting foreign markets, is imperative for everyone involved and not involved.
Taxation is also an important issue regarding the income/loss incurred with doing business in other countries or with doing business within its home country. For example, Toyota is experiencing taxation issues domestically with the government planning on raising the consumption tax rate from 5% to 8% in April of 2014 and then later in October of 2015 to 10% (Narabe, 2013). This affects Toyota in that company must create plans/strategies to cut back on the number of vehicles it manufactures annually at domestic plants and look to shift production overseas, particularly to countries that represent undeveloped markets, where entry incentives could help Toyota expand (Narabe, 2013). For now, Toyota will continue to out domestically at a constant 3 million cars, allowing Toyota to maintain its technical edge (Narabe, 2013).
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International Market Exit Strategies
At least 5 different local regulators a company would need to satisfy prior to exiting a country.
Legal Issues Raised at Home & Host Country laws/ Regional Regulations or Directives/ Bilateral & Multilateral Treaties/ International Standards/ Certifications
Example?
Some countries regulate exiting firms more than other countries. What can companies do to anticipate these regulations?
Exit Strategies/ Engaging Communities/ Soliciting a Range of Perspectives
Identify at least five different local regulators a company would need to satisfy prior to exiting a country. Discuss which of these regulators would hold more authority. Give reasons to support your choice.
Five different local regulators that a company would need to satisfy prior to exiting a country would include dealing with legal issues raised by home and host country laws, regional regulations or directives, bilateral and multilateral treaties, and international standards and certifications (ethical issues should be included as well) (Mayer & Jebe, 2010).
For example, MNCs based in the United States are more likely to not be allowed to engage in bribery because of antitrust, anti-bribery, and equal employment opportunity laws often apply to their operations abroad, however US companies often find that if they do business internationally, the host’s country laws are more lenient, especially in areas of environmental protection, human rights, and health and safety labor standards (Mayer & Jebe, 2010). Companies should focus on widely recognized standards of labor standards, environmental care, human rights, NGOs, ethical challenges and civil laws (Mayer & Jebe, 2010).
Why do some countries regulate exiting firms more than other countries? What can companies do to anticipate these regulations?
Perhaps understanding that Japanese MNCs have displayed an interesting business practices that as described by the following; “Japanese MNCs have strived to remain competitive by developing lower-cost capacity in facilities abroad. In doing so, corporate executives have played a role in “hollowing out” Japan’s economy and have broken with generations of tradition that put national interest above all else (Stopford, 1998).” Thereby understanding why some countries regulate exiting firms more than other countries.
Multinational companies should focus on including an exit strategy in the design of any new project, engaging communities in discussing impacts and planning closure, soliciting a range of perspectives and views in order to assist groups in appropriate ways, using care when choosing language and framing exit strategies, using tangible and visible short-term objectives that build toward goals for departure, consider potential sources of conflict, and finally, engaging with NGOs (Collaborative for Development Action Inc, 2003).
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Legal & Economic Risks of Expansion
Taxation issues
Inbound/Outbound
Distinguish U.S. GAAP versus IFRS
Generally Accepted Accounting Principles
International Financial Reporting Standards (IFRS)
Differences
Political
Laws & Governmental Regulations
Related to Vehicle Safety
Foreign exchange
Local Currencies & Foreign Currency Exposures
Taxation issues
There are two types of cross-border taxation, inbound and outbound, which one is used will depend on the type of transaction being analyzed (Mitchel, 2009). Inbound taxation refers to non-U.S. persons/entities with U.S. income and/or activities in the U.S. – much like Toyota, since Toyota has their headquarters in Japan. Thus, Toyota sells into the U.S., placing Toyota in the inbound category (Mitchel, 2009). The key factor being that the parent company is outside of the U.S. even if Toyota is doing business through subsidiaries in the U.S. (Mitchel, 2009). Some common cross border tax issues include: U.S. withholding taxes, transfer pricing, branch profits taxes, branch interest taxes, earnings stripping, income tax treaties (more are included but not mentioned) (Mitchel, 2009).
Outbound taxation refers to U.S. persons with NON-U.S. income and/or activities, for example, a U.S. headquartered corporation has income and/or activities in another country(ies). Some common cross boarder tax issues for this category include: foreign withholding taxes, transfer pricing, foreign tax credits and foreign tax credit limitations, subpart F income, Code § 956 inclusions (aka investments in U.S. property), income tax treaties and others not listed (Mitchel, 2009).
Distinguish U.S. GAAP versus IFRS
U.S. GAAP is an acronym for Generally Accepted Accounting Principles, it is guided rules that the United States uses when preparing, presenting and reporting financial statements. The Securities and Exchange Commission (SEC)’s goal is to switch from US GAAP to International Financial Reporting Standards (IFRS), especially after the Enron and WorldCom scandals.
IFRS are used only by profit-oriented entities (Collier, 2007). Each country has had it’s own set of accounting standards and with the help of International Accounting Standards Board (IASB) a harmonization of accounting standards has been the consequence of the globalization of capital markets, and thereby establishing the need for accounting rules that can be understood by international investors (Collier, 2007). IASB’s responsibility is to set accounting standards, it is also responsible for publishing IFRS (Collier, 2007). “IFRS set out recognition, measurement, presentation and disclosure requirements dealing with transactions and events that are important in general-purpose financial reports, although some standards refer to specific industries (Collier, 2007, p. 79)”
The difference between US GAAP and IFRS is that US GAAP is only used by the United States whereas IFRS is used internationally. Most companies in the US are not required to use IFRS, but because of factors such as size, industry, geography, M&A activity, and global expansion, many companies are adopting IFRS (PWC, 2013). IFRS has influenced US GAAP to adopt its principled-based structure rather than a ruled-based structure of accounting.
The significant differences between GAAP and IFRS are in the following of financial reporting: cash flow statements, earning per share, discontinued operations, fair value measures, foreign currency translation issues, impairment of long-lived assets, income taxes, interim reporting, inventory, property, plant and equipment and investment property, segment reporting, and subsequent events (McGladrey, 2012).
Political & Legal
The automotive industry is subject to various laws and governmental regulations such as environmental matters such as emission levels, fuel economy, noise, and pollution, as well as laws and regulations related to vehicle safety (Toyota Annual Report, 2011). Toyota is required to implement safety measures such as recalls that do not comply with safety standards of laws and governmental regulations (Toyota Annual Report, 2011). The government may also impose tariffs and other trade barriers, taxes and levies, or enact price or exchange controls, and that leaves Toyota expecting to incur significant costs when complying to those regulations (Toyota Annual Report, 2011). Toyota’s financial condition and results of operations will be adversely affected if it has to incur various costs due to safety measures or meeting laws and governmental regulations, especially with new legislation or changes in existing legislation and with free repairs due to recalls (Toyota Annual Report, 2011).
Toyota is subject to legal proceedings such as product liability and infringement of intellectual property as well as legal proceedings brought by its shareholders and governmental proceedings and investigations, all of which could adversely affect Toyota’s financial condition and results of operations (Toyota Annual Report, 2011).
Toyota is subject to many risks when conducting business worldwide, some of those risks include; “natural calamities; political and economic instability; fuel shortages; interruption in social infrastructure including energy supply, transportation systems, gas, water, or communication systems resulting from natural hazards or technological hazards; wars; terrorism; labor strikes and work stoppages (Toyota Annual Report, 2011).” All of these risks could result in disruptions and delays in the operations of Toyota and affect its financial conditions.
Foreign Exchange
Other than the local currencies in which Toyota operates, Toyota does have foreign currency exposures relating to buying, selling, and financing (Wikivest, 2013). “Toyota’s most significant currency exposures relate to the U.S. dollar and the euro (Wikivest, 2013).” To evaluate its exposure to changes in foreign currency exchange rates, Toyota uses VAR (value-at-risk analysis) (Wikivest 2013).
Toyota Motor Corporation is widening its global production footprint to limit exposure to currency risk, with plans to expand production in Europe since its luxury Lexus brand is produced entirely in Japan (Rosemain, 2013). Chief Regional Officer Didier Leroy of Toyota Motor Corp. said, “We want to have a business model that completely frees us from the exchange notion (Rosemain, 2013).” This is because the yen has depreciated 6% against the euro, the weakest since 2010, and its down by 7% against the dollar, giving more reason to his statement above (Rosemain, 2013). The yen is in the negative for Japanese carmakers and because they are more competitive this year, it doesn’t mean that they were more competitive in 2008 when the yen was 170 per euro (Rosemain, 2013). As for localized production it is a current logic to localize production and, “currency fluctuations are having a huge impact on where the automakers are choosing to put their production…More natural hedges are what automakers are trying to do rather than financial hedging. That’s where the emphasis will be going forward,” Anil Valsan, global lead analyst for automotive at Ernst & Young, said in an interview (Rosemain, 2013).
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Legal & Economic Risks of Expansion
Economic. The automotive industry continues to face a number of issues that threatens its growth potential, such as the earthquake and tsunami that hindered Japan’s supply chain, the ongoing debt crisis in the European Union that created massive production cuts and accelerated the need to right size operations, and of course the effects of Hurricane Sandy in the Us, which destroyed 250,000 vehicles (PWC, 2013).
From a regulatory standpoint, meeting global emission standards has become a daunting task for the automotive industry (PWC, 2013). The World Resources Institute claims that motor vehicles are responsible for 15% of global CO2 emissions, which gives reason as to why companies are investing into research and development of new innovations and development of next-gen technologies (PWC, 2013). The following interests will meet various global regulations; improvements in aerodynamics, the introduction of lightweight materials, low rolling resistance tires, various efficiency gains in internal combustion engines, advanced transmissions, and a broader rollout of various hybrid, plug-in, and pure electric applications (PWC, 2013). “By 2020 the development and production of EVs [electric vehicles] and supporting technologies will shift to more of a global collaboration model (PWC, 2013, p.3).”
Pricing
Product Regulations
Pricing
In regards to pricing EVs, about 46% of respondents (Source: Charging Forward: Electric Vehicle Survey 2012 as cited in PWC, 2013) felt that consumers would be willing to pay a premium price with consideration of gas prices increasing. However, the primary cost continues to be the battery systems and automakers understand that the cost of EVs remains a prohibitive factor for people (PWC, 2013). Significant subsidized leasing options are available to consumers in order to stimulate sales with the two main reasoning being; the subsidized lease price is affordable and mimic those lease prices for ICE vehicles; and consumers are not responsible for the upfront and replacement cost for the battery (PWC, 2013). It’s important to keep in mind that this method is not sustainable in the long-term, but it does get consumers familiar and comfortable with EVs, after all as companies continue to build according to regulations, consumers will have little choice in what products/vehicles are offered.
Product Regulations
International Electrotechnical Commision (IEC) has defined international standards for EVs with definitions of plugs ad sockets for charging EVs, which leads to addressing the diverse electricity infrastructures and regulations in different countries (IEC, 2011). The risk? –that incompatible solutions will be developed by separate businesses around the globe, which would be against the best interests of the worldwide vehicle manufacturing industry (IEC, 2011). However, “because of IEC’s well established process and international approach there is a high level of confidence that they will enable global interoperability, allowing vehicle manufactures' products to operate across as wide a range of markets as possible (IEC, 2011).”
These standards will serve to match up with regulatory parameters resulting in allowing manufacturers to work to common standards within which they can meet the regulatory requirements across different markets! IEC standards are therefore setting a baseline for EV development and will ensure that EVs and the components needed to charge them can be used in different markets, bringing down the costs for manufacturers and increasing EV attractiveness to consumers (IEC, 2013).
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Legal & Economic Risks of Expansion
Corporate governance
Toyota Motor Corporation (TMC) believes in positioning itself in order to stabilize long-term growth of corporate value and TMC believes that by achieving this long-term and stable growth requires building positive relationships with the following: stakeholders, shareholders, customers, business partners, local communities and employees, and by supplying products that will satisfy their customers (Toyoda, 2013).
Organizational Structure
Policies
TNGA & International Advisory Board
Issues
Labor-Management Council/ Joint Labor-Management Round Table Conference/ Toyota Environment Committee / CSR Committee
Organizational Structure, Policies, and Issues
TMC’s organization structure and organizational operations consists of a company with 33 Directors and 14 Audit & Supervisory Board members (Toyoda, 2013). “Audit & Supervisory Board Members periodically receive reports from Independent Accountants on audit plans, methods and results of auditing at meetings of the Audit & Supervisory Board. They also hold meetings and exchange their opinions as they consider necessary concerning auditing in general. As for internal auditing, a specialized independent department evaluates the effectiveness of internal controls over financial reporting. Audit & Supervisory Board Members receive reports from the department on audit plans, methods, and results of auditing periodically or whenever necessary (Toyoda, 2013).”
In 2013 TMC made organizational changes with the goal of speeding up the decision-making process by dividing the automotive business into four units; Lexus International, Toyota #1 (N.America, Europe and Japan), Toyota #2 (China, Asia &Middle East, East Asia & Oceania, Africa, Latin America & Caribbean), and Unit Center (engine, transmission, and other “unit”-related operations) (Toyoda, 2013). Along with this division an Executive Vice President was put in charge of the operations of each unit (Toyoda, 2013).
Toyota’s top management established an organization to promote the implementation of the “Toyota New Global Architecture (TNGA)” through the TNG Planning Division in order to realize The Toyota Global Vision, which is to achieve sustainable growth through continuous development of even-better cars that exceed customer expectations around the world (Toyoda, 2013). TMC also established an International Advisory Board that consists of advisors from each region overseas, receiving advice on management issues from a global perspective (Toyoda, 2013). TMC also has a variety of conferences and committees such as the Labor-Management Council, the Joint Labor-Management Round Table Conference and the “Toyota Environment Committee,” which monitors management and corporate activities, for the sake of the stakeholders (Toyoda, 2013).
A CSR Committee has been developed to manage and implement activities that fulfill social responsibilities, which also goes hand in hand with Audit & Supervisory Board that reviews issues pertaining to corporate ethics, legal compliance, risk management and social contribution, and also to develop action plans concerning these issues (Toyoda, 2013).
For employees, TMC has created facilities to make inquiries concerning compliance matters such as the Compliance Hotline and the Toyota Code of Conduct is given to employees as a guidelines for behavior and conduct (Toyoda, 2013). TMC’s auditor system includes Audit & Supervisory Board Members (including four Outside Audit & Supervisory Board Members) and although there is no standard or policy on appointing Outside Audit & Supervisory Board (Toyoda, 2013).
“To enhance the system for internal audits, a specialized organization made independent of direct control by the management evaluates the effectiveness of the system to secure the appropriateness of documents regarding financial calculation and other information in accordance with Section 404 of the U.S. Sarbanes Oxley Act and Article 24-4-4 (1) of the Financial Instruments and Exchange Law of Japan. In order to enhance the reliability of the financial reporting of TMC, the three auditing functions — audit by Audit & Supervisory Board Members, internal audit, and accounting audit by Independent External Auditors — aid in conducting an effective and efficient audit through meetings held periodically and as necessary to share information and come to understandings through discussion on audit plans and results.”
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Risks of Unstable Economic Conditions
Issues operating locally. Toyota’s headquarters and domestic production plants are located in the Nagoya region, specifically in the city of Toyota (Japan-guide.com, 2013). Since the devastating earthquake and tsunami that disrupted the car industry output in Japan, Toyota has had to close down about 18 factories (Euronews, 2011). The cost of closing down these factories really negatively impacted Toyota, setting them back, but they were lucky enough to resume production of three hybrid cars, the Prius and two Lexus models (Euronews, 2011). In 2011 Toyota opened two factories, but they only functioned at half their normal capacity because the carmaker’s suppliers were still not operating (Euronews, 2011). This situation resulted in Toyota having to reduce the number of vehicles being made at North American plants because of the disruptions of the production of parts in Japan, due to the earthquake and tsunami, but the worst, was knowing that the total estimated lost production by all manufacturers worldwide was 6000,000 vehicles, an estimate made by Industry analysts at IHS Automotive (Euronews, 2011).
Customers
Legal & Economic
Capital
Customers
Customers were affected in respect to the U.S. State Department travel alerts urging them not to travel to Japan, but in terms of Toyota, customers were made aware of the difficulties that Toyota would endure as a direct result of the earthquakes and Tsunami (Kaizen Factor, 2011). The launching of the 3rd-generation Toyota Yaris/Vitz for North America, the Middle East and the Japanese Domestic Market would definitely be impacted in a negative manner, as well as other subsidiary plants, such as those for small car production sold in the Japanese Domestic Market and the rest of the world (Kaizen Factor, 2011). As for production, many facilities were being closed down such as brake and suspension component suppliers, seating suppliers, mega-supplier, and facilities that manufacture batteries for hybrid cars (Kaizen Factor, 2011).
Legal & Economic
Many companies (about 1,356) declared special losses due to the earthquake and this earthquake disrupted Japan’s $5 trillion economy, the third largest in the world, causing the Japanese stock market to fall and reverberate globally (Hays, 2012). The Bank of Japan (BOJ) acted quick by putting $183.8 billion back into the economy to save the country’s economy and plunging financial markets and the US along with other major industrial nations of the Group of Seven (G-7) joined in to stabilize the value of the yen by intervening in currency markets after the yen rose to a postwar record of 76.25 yen to the dollar (Hay, 2012). Japanese ports and airports were closed, causing delays in shipping goods and therefore causing the prices of products and components to rise, a rippling effect that was relatively modest and short lived (Hay, 2012).
Capital
Although Toyota stopped production, it was also quick to get the plants back online and on track to produce and dealerships in the US remained in good standing in terms of inventories (Toyota USA Newsroom, 2011). The earthquake did not affect the two plants that were located in central Japan, but the Prius and two Lexus models were the only inventories that were negatively impacted (Toyota USA Newsroom, 2011). Quarterly profits slid 18.5 percent to 80.4 billion yen on plunging sales due to parts shortage (Kageyama, 2011). Vehicle sales declined in the markets of Japan and North America, yet Asia, India and Indonesia were pulling strongly in their sales, a repercussion of the earthquake that was expected (Kageyama, 2011).
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Risks of Unstable Economic Conditions
Issues operating in multinational marketplaces
Governmental Regulations From Home Country
Japan has three pillars of interest when it comes to major corporations such as Toyota; lifetime employment, seniority-based pay and promotion, and company trade unions in order to improve the firm’s systems and performance (Aoki, Delbridge, & Endo, 2011).
Sourcing products
Import export restrictions
Capital
Issues operating in multinational marketplaces
Governmental regulation from home country
“Part of the story of Toyota’s success has been its ability to successfully transfer production overseas. Since it entered into a joint venture with General Motors to form NUMMI and turned around the fortunes of a brownfield site in California in the 1980s, Toyota has established manufacturing operations across the world (NUMMI is New United Motor Manufacturing Inc., which became Tesla last October). In the process, it also transferred the essence of its lean production system – efficiency, quality and teamwork. This has been vital in allowing the company to continue to grow despite the contraction of its home market (Aoki, Delbridge, & Endo, 2011).”
Furthermore,
“The advocacy of a fundamental change from the established corporate employment system to a market-based approach can be clearly seen in the actions of the Liberal Democratic Party government in Japan up to 2009. The government had actively promoted the relaxation of regulations on employment and compensation systems in order to realize the vision provided by the Japan Federation of Employers’ Associations. With regard to employment specifically, while recognizing the importance of the country’s lifetime employment system, the government promoted a combination of the continuation of the long-term system for a decreasing number of core employees and the adoption of more flexible forms of employment system for the rest of the workforce. This proposed a three-way segmentation of employees between core long-term employment, fixed-term specialists and flexible short-term contract labour, with further implications for the pay-and-promotion systems to be followed in each case. The government advocated the necessity of revising seniority-based payment systems such as periodic salary increases, the need to implement an evaluation of occupational ability and job performance, and to relate the annual salary system to qualification. To these ends, there were a series of legislative changes since the burst of the bubble economy that relaxed employment regulation and promoted a more flexible, market-based approach (Aoki, Delbridge, & Endo, 2011).”
Sourcing products
Since the affects of the earthquake and the tsunami, Toyota has created a plan that will dramatically lower its supply chain risk, which means Toyota will be looking a more dual sourcing of parts (SupplyChainDigest, 2012).
Import export restrictions
The Reagan administration along with Japanese carmakers agreed to put a limit on exports of passenger cars to the US, under VER programs (Voluntary export restraint), allowing only 1.68 million cars a year (Benjamin, 1999). Consequences of VER were that any Japanese cars produced in the US were excluded from the limits, which means that Japanese makers were more likely to invest in US production facilities (Benjamin, 1999). However the program was terminated in 1994. Looking back this program actually affected Japan in that export restraints raised the prices of Japanese cars. In the second half of the 20th century however, Japan achieved multilateral trade liberalization that was a direct result of the General Agreement on Tariffs and Trade (GATT) and the World Trade Organization (WTO) (Web Japan, n.d.). The trend in recent years has been to negotiate free trade agreements (FTA), the rate of exports decreased in Japan as automobile manufactures started to establish overseas manufacturing facilities by Japan companies such as Toyota (Web Japan, n.d.). Imports items include raw fibers, hydrocarbon fuels and metal ore, and mineral fuels (Web Japan, n.d.).
Capital
Toyota continues to expand into other markets and establishing manufacturing facilities all over the globe. The Economy will become a great deciding factor in the progress of the automobile business as the amount of loans from banks will determine the amount of sales of cars, yet cars will also be tailored towards specific markets as a direct result of the opening of Research & Development divisions in more countries.
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Current Financial Status and Future Growth
The automotive market environment is highly competitive and volatile with many factors affecting it, such as social, political and general economic conditions and of course the introduction of new vehicles and technologies as well as costs incurred by customers to purchase and operate vehicles (Annual Report, 2008). Based on vehicle unit sales Toyota’s primary markets for fiscal 2012 were: Japan (28%), North America (25%), Europe (11%), and Asia (18%), but during fiscal 2011unit sales decreased due to market conditions in Japan deteriorating (Annual Report, 2012). However in 2012 unit sales in Japan increased, mostly because of the introduction of new products and sales efforts of domestic dealers (Annual Report, 2012).
Comparable Financial Statements (balance sheet and income statements)
Versus Competitors
Last three years
Noticeable trends
Comparable financial statements (balance sheet and income statement)
Versus competitors
Toyota’s competitors include Ford Motor Company, General Motors Company, and Honda Motor Co., Ltd (Hoovers, 2012). General Motors Company and Subsidiaries Corporate total net sales and revenue in 2010 went from 134$ (millions) to 61$ million in 2011 and further declined in 2012 to 40$ million (GM, 2012). Ford Motor company went from 119,280 million (2010) to an increase of 128,168 million (2011) and decreased back to 126,567 (2012) (Ford, 2012). Honda’s unit sales in 2012 decreased 10.75 from 2011 with all regions recording sharp sales declines, which were effected by the supply chain disruption from Japan’s Earthquakes and floods in Thailand that directly affected local production facilities (Honda, 2012). Net sales and other operating revenue in 2010 went from 8,579,174 yen (millions) increased to 8,936,867 yen (millions) in 2011 but decreased in 2012 to 7,948,095 yen (millions).
Toyota is ahead of the competition despite recall issues, pension costs and health care benefits, and of course the earthquake and tsunami, all of which have had a negative impact on Toyota’s financial statements. Many would attribute Toyota’s continued success/lead in it’s global grasp of the automobile industry.
Last three years
Over the last three years Japan has gone from 7,314,813 yen (millions) (2010) decreased to 6,966,929 yen (millions) (2011) and to an increase of 7,293,804 yen (millions) (2012) (Annual Report, 2012). North America went from 5,583,228 million (2010) to a slight decrease of 5,327,809 million (2011) and further decreased to 4,644,348 million (2012) (Annual Report, 2012). Europe went from 2,082,671 million (2010) to a decrease of 1,920,416 million (2011) and further decreased to 1,9,17,408 million (2012) (Annual Report, 2012). Asia went from 2,431,648 million (2010) to an increase of 3,138,112 million (2011) and a slight decrease of 3,116,849 million (2012) (Annual Report, 2012).
Noticeable trends
The recession continues to affect automakers as they see that the economic recovery turnaround time is slow (Banks, 2010). Price of raw materials and the declining dollar as well as other countries waging a currency war, to prevent their currencies from dropping are factors that are affecting the automakers (Banks, 2010). With the increase in rigorous legislative mandates on emissions, safety and quality, intense pressure to scale, especially for emerging markets, new or evolving joint-venture business models due to mergers and acquisitions and the narrowing of product portfolios, its not wonder that automakers are gearing up for the next-generation industry transformation (Banks, 2012). There is also a trend in focused marketing on specific markets and a broader perspective and corporate culture based long-term vision of consumer-driven product excellence (Banks, 2012). “Automakers will be pressured to develop a global platform upon which vehicles are designed, engineered and produced, to leverage the most capital-intensive equipment and resources initially, and then customize and accessorize later for regional preferences (Banks, 2012).
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Current Financial Status and Future Growth
Investments in The Specific Country or Regional Area
Past
Recall Issues
Present
Targeting New Emerging Markets
Future
Technological Advances
Investments in the specific country or regional area
Past
Toyota originated and began operation in Japan (Toyota Motor Corporation, 2013). Sakichi Toyoda, was known as the 13th most influential businessman of all time (Forbes.com Staff, 2005). Because he was one of the most influential and innovators of his time who did not start in the automotive industry, but rather was a weaver who invented a loom. That loom, which detected errors within the automatic production, thereby preventing the creation of defective goods would come to not only be obtained for $150,000, which he used to help his son become the world’s second-biggest carmaker, but would come to be known as “Toyoda’s innovation of instilling human judgment on machines, also known as automation or Jidoka…. cutting down on waste, improving customer relations, revealing problems and conserving resources (Forbes.com Staff, 2005).”
Yet, Toyota has faced many recall issues over the past few years. Focus on legal settlements was the main focus of the company and of the consumers. In 2010 Toyota settled for $10 million involving a 2007 Lexus ES that killed four people (Bensinger, 2013). In November, Toyota paid $25.5 million to settle a class action suit filed by investors (Bensinger, 2013). The automaker will continue to face about 300 personal injury and death suits in both state and federal courts (Bensinger, 2013).
Present
Toyota is currently targeting new emerging markets as well as maintaining existing markets, all of which includes; Europe, China, Japan, North America, Japan, Asia and Oceania, and Middle East, Africa, and Latin America (Toyota-Global, 2012).
Toyota has also been a pioneer in hybrid vehicles/ electric vehicles (EV) and continues to create focus on developing these technologies further and staying ahead of regulations and standards. These standards will serve to match up with regulatory parameters resulting in allowing manufacturers to work to common standards within which they can meet the regulatory requirements across different markets. For example, International Electrotechnical Commision (IEC) standards are therefore setting a baseline for EV development and will ensure that EVs and the components needed to charge them can be used in different markets, bringing down the costs for manufacturers and increasing EV attractiveness to consumers (IEC, 2013).
Future
Toyota will tackle technological advances that will spawn next-generation mobility by preserving environmental quality, creating infrastructure for safer mobility, producing amenable, low carbon mobility and introducing new lifestyle technologies (Toyota Global, 2012). They will contribute to economic and social vitality in each region by building mutually beneficial business relationships with dealers/suppliers and stabilizing employment all while nurturing human resources and enhancing the culture lives of their host communities (Toyota Global, 2012). Toyota’s 2015 goals include fostering demand in emerging markets with locally produced core models, including the Innovative International Multipurpose Vehicle models and newly developed subcompact models as well as deploy hybrid models extensively in markets worldwide (Toyota Global, 2012).
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Current Financial Status and Future Growth
Recommendations and insights on the company
Toyota must be able to understand several cultures, be able to design a new goal-oriented corporate culture strategy depending on global environmental changes in order to create competitive advantage (Moran, Palmer, & Borstorff, 2007).
Recommendations and insights on the company
Toyota is placing more emphasis on safety, and that's mostly due to the recalls and stricter regulations being placed at an international level. Interest in the development of more facilities to hold research and development divisions will take Toyota towards higher standards of quality. This will also have a huge impact on safety and the advanced development of products.
Recommendations for Toyota include settlements of all recalls and suits in both state and federal courts, as well as developing strategies that will align to the stricter regulations via Research and Development Facilities. Advancements in Electric Vehicles is also recommended and the establishment of new production facilities in new emerging markets are also recommended. Being able to provide security through the brand must also be a factor in order to get consumers to become reassured that Toyota is in fact providing vehicles that are safe and reliable.
Overall Recommendations and insights on Toyota include:
Through their operations Toyota will increase their operations map, increase Research & Development facilities and Engineering & Manufacturing plants, put more emphasis in their design and provide more financial services according to economies (Toyota, 2013). Toyota will also focus on their impact on the environment by focusing resources on future transportation, eco-efficient operations, green building, strengthening communities, and focus on environmental activities. Environmental activities such as, research and development, manufacturing, logistics and sales, describing relationships with suppliers and dealerships, and of course describing how Toyota will support environmental stewardship and education initiatives in the United States, Canada, and Mexico (2012 North American Environmental Report, 2013). There will be five focus areas to include environment, education, safety, community and guidelines/applications and their diversity focus will be on the Diversity Advisory Board, workforce, dealers, suppliers, customers, and community (Toyota, 2013).
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SLIDES 5-6
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SLIDES 7-8
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SLIDES 14-17
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