E-commerce

Assignment

Instructions

Use headings and show the question and answer for each.

Write in paragraphs, do not double space, a single space between paragraphs only. Submission must be typed and submitted via the D2L dropbox established for it.

Video cases

Case 7.1 – Power of Like

http://www.youtube.com/watch?v=KzghZOIIN40

Answer the 3 questions.

This case uses the term GRP. In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, and this percentage may thus be greater than, or in fact much greater than 100.

GRP = Reach * Frequency

Case 7.2 Pinterest Users Engage with Sephora

https://www.youtube.com/watch?v=3fwhB6Kkjtg

Answer the 6 questions.

Case 8.1 Right to Be Forgotten

https://www.youtube.com/watch?v=CD37vwUD8Us

Answer the 3 questions.

Note: This video complements the Chapter 8 opening case on the Right to Be Forgotten. L: 13.22.

The portion of the video that discusses the Right to Be Forgotten ends at 8:14.