10 slides

Summer Project one :

1. Provide a description of the company you are assigned. (2 points)

2. What is the company’s logo? (1 point)

3. What was some of the major technologies that this company implemented in the last 5 - 20 years? (4 points)

1. Company Description

Uber Technologies Inc. entails an American technology firm founded in San Francisco, California. The name originated from a German slangy word meaning “topmost”, or “above”. It has developed market for Uber car transportation and food delivery services through the popular Smartphone GPS systems that is seamlessly connected to passengers and drivers. Uber drivers have the comfort of driving home on their own cars through Uber app or renting an Uber cab. In most cities, Uber services are charged an “upfront price”, a third of the service’s price which is determined by the distance and time of the ride. In some cities down payments are zero rated and the client is given an opportunity to provide a gratuity to the driver. The service offers low-cost rides that compete with taxis. Today, the company’s CEO I leaving after a string of controversies that obligated major investors to vote him out. The company lost $708 million in the last three months of the year which was paired with Uber announcement of a post of chief financial officer. Arguably, the company has recorded a decrease in its loss and increased sales in the previous quarter. The company has also made its competitors like taxis an car hire industries to run for their money(Scheider, 2017).

2. Company Logo

The logo launched early last year reflects where the company has come from and where it is headed. The company intends to invest in logistics expansion through UberRush services. The company focuses in serving a global market by acquiring market desire for individuals in 65 countries. This means that the management is working harder to compute our clients in market demography across our reach. The logo will be be tailored in color, illustrations, photos, and patterns to create flexibility in the brand. The new logo and redesign has a video that explains poetic language of grandiose visions the meaning behind its new logo.

3. Technology

UberCab outshined other car hire stalls in a splash by letting you hail a car through your Smartphone. The company is the largest car hire service agent which is valued at over $60 million. The company has indulged into new technology relevant to many and has attracted many investors. It has transformed from a black-car service into a sprawling logistics service provider and anticipates for a future of self-driving cars. Uber is more mind-blowing compared to Apple, Facebook and Tesla(Scheider, 2017). Uber was established as a private logistic company that delivered flower gifts, it expanded its operations to helicopters on demand where the leaders thought of the service to deliver anything once the right application is in place. It has opened our minds in innovations.

LeWeb conference of 2008 in Paris led to a discussion of dealing with many crappy things like finding a cab in a crowded atmosphere. The kids there were also discussing the idea of transferring people to their delightful designations. Leno’s personal garage and Garrett ideas enabled prototyping ideas that developed a mobile app for the iPhone. There were few people with this knowledge at that time and the few cars and few clients, Uber has proved to be a hit. Uber technologies gained momentum from this time, Information technology advances today has enabled its growth(Scheider, 2017). Social media platforms have enriched the company with millions of subscriber and consumers across the globe. The company is valued at &17 billion. The company has used technological advance to offer transportation services from a state-of-art vehicles like Audi A8 or BMW 7 Series. Many people out there love affluence in a world where we cannot be all millionaires, however, given the choice to have a piece of the cake, then why not.

Reference

Georgios, P. (2016). Uber and the economic impact of sharing economy platforms. New York: Bruegel Publishers

Scheider, H. (2017). Uber: Innovation in Society. (4th Eds). New York: Springer