Chapter 6 diffusion of innovations

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di_-_chapter_6_guiding_questions.doc

TEC 5970 DI - Chapter 6 Guiding Questions

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Chapter 6: Guiding Questions (50 points)

Innovations vary in the extent to which they offer easily observed costs and benefits compared with existing ideas or practices. The key characteristics of an innovation are its:

1. Define in your own terms “Relative Advantage” and provide rational to your response (10):

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2. Define in your own terms “Compatibility” and provide rational to your response (10):

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3. Define in your own terms “Complexity” and provide rational to your response (10):

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4. Define in your own terms “Trailability” and provide rational to your response (10):

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5. Define in your own terms “Observability” and provide rational to your response (10):

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