Marketing Report for Business - Explain about the current scenario or your own workplace if you are choosing that for this assessment.

BSBMKG414 Undertake Marketing Activities PROJECT TASK TEMPLATE Student Name: Student ID: Trainer: Date: Declaration of Authenticity: The above named student, confirm that by submitting, or causing the attached assignment to be submitted, to Lonsdale Institute Pty Ltd, I have not plagiarised any other person’s work in the assignment except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. I do understand and accept the consequences of academic misconduct according to Lonsdale’s Policies and Procedures Marketing Report for Business Business (description of the business) Explain about the current scenario or your own workplace if you are choosing that for this assessment SECTION A Identify any problems with Business current marketing activities (List down the problems with the current situation of the business) Previous/Current marketing activity Effectiveness- Reasons Identify CMR’s/(Business) target market Target Market and characteristicsWho is the key target Customer?Demographic characteristicsAge: Gender: Income: Where does the client come from? Local  Regional  NationalPsychographic characteristicsSocial class: Lifestyle: Values:Benefits sought by the client Safety  Performance  Aesthetics  Social  Economic Plan new marketing activities for Business (Remember 4ps of Marketing – Product, Price, Place, Promotion, Examples like takeaway menus, Brochures, loyalty cards, online media, other advertisements , changes in prices, introducing different menu items, etc) New Marketing Activities Explanations What are the expected outcomes of these marketing activities? Use SMART strategy MARKETING GOALS – S.M.A.R.T EXAMPLE ONLY. - To increase the awareness of the new product/service among the 10 to 14 year olds - To attract 5000 people on the open day of the business SECTION B Determine required resources (Human Resources, Technical, Physical and any other resources) to implement the marketing activities and how will you monitor these activities RESOURCE REQUIREMENTS MARKETING ACTIVITIES PERSONNEL REQUIRED RESOURCES REQUIRED BUDGET MEASURE OF SUCCESS (MONITOR) Example: Print Media –local newspaperPersonal Assistant to arrange media briefing and/or press release to three local newspapers Press Releases$ 2,000.00Number of impressions - 10000TOTAL $ Create an action plan, timeline or Gantt chart.. This should include all the marketing activities. It is recommended that you use a GANTT chart to do this. You may use the template below or use http://smartsheet.com or MS Excel to make your GANTT chart GANTT CHART FOR MARKETING - CMR Marketing Activities Person(s) Responsible WEEK1 WEEK2 WEEK3 WEEK4 WEEK5 WEEK6 WEEK7 WEEK8 WEEK9 WEEK10 WEEK11 WEEK12 Website - up and running Website Designer SECTION C Provide an evaluation report of the marketing activities for the relevant stakeholders. (How will you evaluate marketing activities? What statistics and feedback will you look at) Marketing Activities How it will be evaluated When it will be evaluated? Any Comments Facebook page - Likes on the facebook page by looking into the insights -Surveys will be conducted The trends in the page will be measured using statistics from facebook and will be evaluated every months by the owner of the business Compare the marketing activity results to the expected outcomes that you listed in Section A and identify any improvements References

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