E-Business
katrinananana
a203iae_session_2.pptA203IAE – Making Money Online
Dr Simon Hill
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Timetable / Topics
| Title |
| Introduction |
| Evolution of E-Businesses |
| PPC and E-Marketing |
| The E-Business Model |
| Operational Issues in E-Businesses |
| Online Productivity and Payment |
| E-Commerce |
| Social Media |
| The future of online trading |
| Recap / Revision |
Activity
History of the Internet
- First cable under the ocean between USA and Europe (completed 1866)
1962 - Advanced Research Projects Agency Network (ARPANET)
1969 – ARPANET sends data between 4 Universities (l – o – g – i – n)
1973 – University College of London 1st Int. member of ARPANET (and first mobile phone launched)
1974 – Launch of the IP address and IP system
1976 – Email invented
1978 – First SPAM message sent by Gary Thuerk on May 3rd
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1982 – First use of :-( and :-) by Scott Fahlman
1984 – Launch of JANET (Joint Academic NETwork) in UK and the DNS arrives
1985 – Domain names are introduced: symbolics.com is first domain ever
1986 – Launch of News Groups combining local software with online content.
1988 – First Virus / Worm used (no damage but 60,000 machine affected)
1989 – Creation of the WWW
1993 – First Web browser released “mosaic” – introducing HTML
1994 – Internet Magazine launches publishing list of 100 websites
1994 – First online payment transaction takes place and first online advert appears
Data Cables
http://www.seascallop.com/FibreOptic1.html
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History of the Internet
1995 - Jerry and David's Guide to the World Wide Web renamed Yahoo! & receives 100,000 visitors.
1995 – Alta Vista launched (crawls sites for first time), Amazon.com and eBay Launched
1996 – Macromedia Flash 1.0 launched
1997 – RSS feeds launched allowing syndication of data to many devices and sites
1998 – Google launched adding ranking to search results and first PPC ads by goto.com
1999 – Napster born allowing peer to peer file transfer
2000 – The “dotcom” bust (and Google Adwords arrives)
See: http://www.sean.co.uk/a/science/history_of_the_internet.shtm
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2002 – Blackberry launched offering mobile email
2003 – 47% UK connected or have access to the WWW
2004 – Kodak stop selling reloadable film cameras, Flikr is born
2004 – Facebook is born by Mark Zuckerberg at Harvard University
2005 – Skype is born and YouTube appears
2006 – Twitter arrives
2007 – iPlayer arrives in UK and the iPhone is born
2008 – Jack Sheng is first person to sell 1 million items on ebay
History of e-commerce
1979: Michael Aldrich invented online shopping
1981: Thomson Holidays, UK is first B2B online shopping
1982: Minitel was introduced in France by France Telecom and used for online ordering.
1984: Gateshead SIS/Tesco is first B2C online shopping
1985: Nissan UK sells cars and finance with credit checking to customers (dealer network) online.
1994: Pizza Hut offers online ordering on its Web page. The first online bank opens. Attempts to offer flower delivery and magazine subscriptions online. Adult materials also become commercially available. Netscape 1.0 is introduced in late 1994 SSL encryption that made transactions secure.
See: http://en.wikipedia.org/wiki/Electronic_commerce
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2002: eBay acquires PayPal for $1.5 billion. Niche retail companies CSN Stores and NetShops are founded with the concept of selling products through several targeted domains, rather than a central portal.
2003: Amazon.com posts first yearly profit.
2007: Business.com acquired by R.H. Donnelley for $345 million.
2010: US eCommerce and Online Retail sales projected to reach $173 billion, an increase of 7 percent over 2009.
Web 1.0
- Simple readable content
Web 2.0
- User interaction increased
Web 3.0
- User interaction with automated actions undertaken by applications
The Internet Giants
eBay
SkyScanner
Amazon
YouTube
Yahoo
Paypal
Dropbox
Uber
Vimeo
Snapchat
- History?
- Profits?
- Statistics?
- How would you grow it?
What is E-Business?
?
Components of E-Business
Apps
VoIP
Servers (internal)
Websites
Intranet
Cloud Storage
Telesales
Broadband
Wireless Data Transmission
Mobile Phones
SMS / MMS
GPS / Satellite Tracking
- Webmail
- Desktop Computing
- Laptops
- Tablet Computing
- Teleconferences
- Desktop Software
- Cloud Software
- Integrated services (stock management etc)
- API (Application Programming Interface)
- RSS (Really Simple Syndication)
- Peer-2-Peer file sharing
- Electronic Payment Processing
Browsers
What browsers are available?
Why is it important to understand the difference between browsers?
- What are the differences?
- Which is the best?
- Which should an e-business focus on?
?
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