BSBMKG501- IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES- 2 ass+ presentation

Facilitator Guide Marking Guide

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd

Marking Guide

Assessment Task 1: Identify marketing opportunities

Candidate’s name Phone no.

Assessor’s name Phone no.

Assessment site

Assessment date/s Time/s

Outcomes

Did the candidate:

Satisfactory

Yes No

Submit presentation notes and any other materials used in the

presentation, such as PowerPoint slides and handouts?

Present 15–20-minute presentation on two marketing opportunities?

Submit all assessment materials within the required timeframe?

Performance indicators

Did the candidate:

Satisfactory

Yes No

Analyse information on market and business needs to identify

marketing opportunities?

For example, in presentation, candidate refers to:

● comparative market information

● competitors’ performance

● customer requirements

● legal and ethical requirements

● market share

● market trends and developments

● new and emerging markets

Facilitator Guide Marking Guide

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd

Did the candidate:

Satisfactory

Yes No

● profitability

● sales figures

● total market potential.

Presentation includes:

● description of two marketing opportunities and methodology to

identify them

● reference to current organisational marketing plan and products

or services

● support for choice of marketing opportunities with reference to

market information such as market trends and sales figures

● relevant statistics.

Research potential new markets and assess opportunities to enter,

shape or influence the market in terms of likely contribution to the

business?

For example, in presentation, candidate refers to:

● domestic markets

● export markets

● segments of the market not currently penetrated.

Presentation includes:

● description of the effect of opportunities on the business, for

example:

○ sales volume

○ growth

○ market share

○ profitability.

● Candidate must support their assertions by:

○ showing or using results of statistical methods of

forecasting demand, etc.

○ referring to quantitative or qualitative data, and results of

analysis, for example:

– showing results of break-even or profit analysis

– showing ROI estimation

– showing gap analysis.

Facilitator Guide Marking Guide

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd

Did the candidate:

Satisfactory

Yes No

Explore innovative approaches and creative ideas for business

applications and develop them into potential marketing opportunities?

In presentation, candidate describes:

● principles of marketing that apply to their approaches to

realising the proposed opportunities

● two innovative or creative options (one for each opportunity) to

apply the marketing opportunities in the context of the

organisation – innovative approaches may include, for example:

○ an e-commerce opportunity with description of media,

aspects of web-design to appeal to target markets

○ ways to exploit opportunity at lease cost or risk

○ integration or synergy with existing operations, marketing

strategy and overall strategic directions.

Apply culturally appropriate communication skills employed to relate to

people from diverse backgrounds and people with diverse abilities?

During presentation, candidate uses appropriate language and level of

formality to satisfy needs of their audience. For example:

● professional but semi-formal language

● technical vocabulary; potential need to define more obscure

marketing terms or statistical methodologies

● openness to response and feedback.

Comments/feedback to participant

Outcome: Successful Unsuccessful

Assessor name:

Assessor signature: