marketing homework

Faculty of Business and Law

Assignment Brief

Module Title:	Research for Marketing		Assignment Number	Resit
Module Code:	200MKT		Assignment Title	Sampling in market research
			Assignment Weighting
Release Date:	April 2017		Module Leader	Adrian Pritchard
Submission Date/Time:	3/07/2017 23:55:00
Submission Time and Place:	Submission through Turnitin ONLY

Assessment Information

This assignment is an individual assignment.

This assignment requires you to.

Explain the difference between probability/random and non probability/quota samples, illustrate your answer with examples (600-800 words).

Discuss the reasons as to why most research in business situations is undertaken using non probability samples (200-400 words).

Describe the problems of sample representativeness in internet surveys (200-400 words).

Criteria for Assessment

Explanation of probability sampling 1 2 3 4 5

Explanation of quota sampling 1 2 3 4 5

Examples/illustration 1 2 3 4 5

Explanation of quotas in business situations 1 2 3 4 5

Analysis of problems in business situations 1 2 3 4 5

Internet surveys sampling 1 2 3 4 5

Analysis of internet survey problems 1 2 3 4 5

Standard of written work 1 2 3 4 5

Use of secondary sources 1 2 3 4 5

Referencing 1 2 3 4 5

Word Count

The word count is 1500

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations, but excludes the bibliography.

How to submit your assessment

The assessment must be submitted by 23.55:00 on 03/07/2017. No paper copies are required. You can access the submission link through the module web.

· Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

· All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.

· Extensions of up to two calendar weeks can only be given for genuine "force majeure" and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The extension must be applied for on or before the submission date. You can apply for an extension by submitting an Examination/ Coursework Deferral/Extension Application Form. Application Forms along with the supporting evidence should go to the relevant Student Support Office. For a longer delay in submission a student may apply for a deferral.

· Students MUST keep a copy and/or an electronic file of their assignment.

· Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit  www.coventry.ac.uk/caw . You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available on Moodle.

Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your Academic Personal Tutor or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you in 15 working days. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.