Class 1 Unit 7 DISCUSSION (DQ)

Discussion:

The Four P’s of Marketing

What are the four P’s of marketing and how are they applied to marketing APN practice?

THINGS TO REMEMBER:

Discussion post is at least 200 words.

Answers all questions with opinions/ideas creatively and clearly. Supports post using several outside, peer-reviewed sources.

3 References, try to find resources that are 5 years or less

No errors with APA format.

Reading Resources: Business Planning, Reimbursement, Marketing, and Negotiation

Nurse practitioners, even in collaborative or supervised states, are independently licensed professionals, competent and capable of marketing their practices to increase revenue. However, the role of entrepreneur is not one usually adopted by nurses. In this unit, you will learn how advance practice nurses can market their skills and maximize their potential as entrepreneur providers.

Reading Resources

Textbook Readings

Advanced Practice Nursing: An Integrative Approach

· Chapter 19: “Business Planning and Reimbursement Mechanisms”

· Chapter 20: “Marketing and Negotiation”