Class 1 Unit 7 Comment 2
water2000
class_1_unit_7_comment_2.docxPurpose: Comment the Discussion
THINGS TO REMEMBER:
Answer this discussion with opinions/ideas creatively and clearly. Supports post using several outside, peer-reviewed sources.
1 References, find resources that are 5 years or less
No errors with APA format 6 Edition
Discussion:
The Four P’s of Marketing
What are the four P’s of marketing and how are they applied to marketing APN practice?
The Four P's of Marketing
Employer-provided healthcare has increased due to the Affordable Care Act which leads to employers and employees alike searching for the most efficient way to use their money (Van Meir, 2016). Many consumers are unaware of the savings that are available if they go to see an advanced practice nurse (APN). The four P’s of marketing are product, price, place, and promotion. Product is the item or service that is offered to the market. For APNs, this would be the services they provide such as primary care, birthing services, anesthesia, or specialist consultation. Price is the amount of money that is charged for the product. APNs are considered cost-effective service providers as they provide holistic, preventative care to their patients. This leads to lower healthcare costs as admission rates into the hospital are lowered. Place is the setting where the selling of products or services happens. For APNs, this could be the hospital setting, clinic setting, or even home setting. Promotion is how the available products or services are made known to the public. This could be commercials on the radio or television, community events, posters, business cards, or word of mouth. For APNs, this could be their employer putting out news flyers, hosting community events, placing posters in the waiting rooms that advertise a new provider, giving out their business cards, or making referrals of their inpatient population to their outpatient providers upon discharge from the hospital (Hamric, Hanson, Tracy, & O'Grady, 2014). Although, the four P’s are not a one size fits all concept. New marketing researchers have expanded the four P’s to seven P’s to include people, process, and physical evidence (Bacon, 2017).
References
Bacon, J. (2017). The big debate: Are the '4Ps of marketing' still relevant?. Marketing Week (Online Edition), 1.
Hamric, A. B., Hanson, C. M., Tracy, M. F., & O'Grady, E. T. (2014). Advanced Practice Nursing: An Integrative Approach. St Louis, MO: El Sevier.
Van Meir, C. (2016). Branding Benefits: Apply the Four Ps of Marketing to Make Benefits More Engaging. Benefits Magazine, 53(3), 34-39
