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IMC Plan SWOT Analysis Worksheet

Directions: As you research your company you will come across some facts and figures and other qualitative pieces of information. Organizing these ‘gems’ in a SWOT analysis is a good way to make sense of all that information. You don't need to fill in every cell in the tables, although some cells may have several entries. You may need to conduct additional research on the industry, the economic climate, and other topics to fully understand the environment in which the company operates. Be sure to refer to the Marketing Webliography for some research ideas.

Internal Micro Environmental Factor	These are strengths; they will help the marketing effort	These are weaknesses; they will hinder the marketing effort
a. Company
b. Suppliers
c. Intermediaries
d. Competitors
e. Publics
f. Customers

External Macro Environmental Factor	These are opportunities for the company in its marketing efforts	These are threats to the company's marketing efforts
a. Demographic trends in the population
b. Cultural influences affecting consumer decision-making
c. Natural resources needed as inputs by marketer
d. Political or economic conditions affecting consumers' purchasing power
e. New technologies impacting the industry
f. Laws, agencies, or pressure groups that could limit or enhance marketing

Develop some conclusions based on your SWOT analysis that takes into account the most important strengths, weaknesses, opportunities, and threats and their overall impact on the marketing effort. Take these conclusions into consideration when developing your objectives and issues section.