Week 5 PP Assignment
crockerchhiitkns0
week_5_template_1.pptxTitle of Project Name Institutional affiliation
Choose a product or service from these examples:
Fast food
Class of consumer product
Personal care
Automobile
I would like to use Automobile but it’s entirely up to you.
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
Who determines ethical standards for advertising?
In what ways has advertising affected American culture?
What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
Discuss some of the critical issues that may arise from the following areas:
Children and advertising
Advertising in schools
Health and advertising
Political advertising
Find one example of a commercial that strikes you as particularly creative and appealing:
What are the elements that are unusual?
What is the target group of the commercial?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Format consistent with APA formatting guidelines.
Please include links to all websites used for references and only use references and websites that are easily accessed by me.
1
Who determines ethical standards for advertising?
In what ways has advertising affected American culture?
What are the key persuasive techniques used in consumer adverting? Illustrate with specific examples, explaining how each technique works
Critical Issues that arise with Children and Advertising
Critical Issues that arise with Advertising in Schools
Critical Issues that arise with Health and Advertising
Critical Issues that arise with Political Advertising
Please explain a commercial that strikes you as particularly creative and appealing
What are the elements that are unusual from the commercial? What is the target group of the commercial? How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition? How are ethical standards met (or pushed to their limits)?
References
