Marketing help

MKT 432 Blog Assignment Guidelines and Rubric Overview: As part of the undergraduate marketing program, you will be completing a series of blog entries. These entries will be graded by your instructor and will be available to you as a demonstration of your knowledge and abilities. In all blog entries, you must do the following:

 Develop professional quality, organized blog posts

 Apply topics and concepts covered in this course

 Utilize outside resources and/or examples to support your positions Prompts: 3-1 Blog: Market Segmentation In this blog, you will identify at least two tools that can help a marketer to define the target market and explain why that information can be used in the development of a marketing plan. This research will help you identify the target market for the new product or service that you will be peer reviewing in this module’s discussion. 4-1 Blog: Marketing Objectives Marketing objectives are the broad-based statements or goals of an organization (e.g., increasing brand awareness or driving sales through online channel). In your blog, discuss why and how companies use marketing objectives. In your discussion, include how to align marketing activities with the mission, objectives, and goals of the organization and the consideration of legal and ethical issues in the development of objectives.

Rubric Guidelines for Submission: Your blog must to be submitted via your personal WordPress (URL) blog. If you have not yet created your blog, click here for instructions. Your blog should be written in a professional voice and should be appropriately formatted for a blog. Any sources cited should use APA formatting. Blog entries must be between 400 to 800 words in length. Below are some additional resources for improving your blog:

 How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts.

 Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community.

 12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.

 How to Drastically Improve Your WordPress Blog's Comments: This article examines how to better engage and manage your online community.

 Blogging Best Practices: This bulleted list gives you a quick summary of the best practices top bloggers use.

Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Content Development Develops an organized, professional- quality blog post

Develops a blog post, but blog post contains issues related to quality or organization

Does not develop an organized blog post

40

Course Topics and Concepts Applies topics and concepts covered in the course to formulate a position

Topics and concepts covered are applied, but position is unclear

Topics concepts are not applied 40

Articulation of Response Submission has no major errors related to citations, grammar, spelling, or syntax

Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

20

Total: 100%