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MKT 228 Milestone Four Guidelines and Rubric Overview Milestone Four addresses technology’s influence in the retailer’s logistics or supply chain management and how technology can make the supply chain more efficient and effective. Guidelines Supply chain management includes the management of transferring a product from one source to another. Whether it is from supplier to wholesaler, wholesaler to retailer, or retailer to consumer, information technology plays a large role in the process. Computer-based programs help manipulate the information and correlate supply chain improvements. This also allows for integration of all parties within the supply chain. Risks are reduced, management can be more efficient, and all parties can stay abreast of all communication and changes within the supply chain. Orders and payments can be transferred electronically, and troubleshooting potential issues becomes an easier task.

1. Identify the supply chain for the business. What role has technology played in the logistics of this supply chain? For example, if the inventory levels are growing (because of a threat to the business), adjustments need to be made in the manufacturing (or design) of those products. How will technology play a role in this situation?

2. Identify and describe the elements of the promotional mix. How has technology enhanced or hindered each element? 3. Explain how the elements will (or should) be combined into an integrated marketing plan. Which media are utilized? Which media are being under- or

over-utilized? 4. What can be done to make the supply chain more efficient? 5. How can technology help make the supply chain more effective and efficient?

Format: Milestone Three must follow these formatting guidelines: double spacing, 12-point Times New Roman font, 1-inch margins, and appropriate citations (retailer’s website, social media sites, product review pages, etc.). Page length requirements: two to three pages; use more if appropriate or needed. Three resources are required with this submission. Instructor Feedback: Students can find their feedback in the Grade Center. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Rubric Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Supply Chain Identification

Meets “Proficient” criteria and cites clear and relevant examples to establish the supply chain from manufacturer to end customer

Includes a summary of the retailer’s supply chain or the logistics of the retailer through increased use of technology

Includes a summary of the retailer’s supply chain, but does not explain technology’s use

Does not include a summary of the retailer’s supply chain

30

Integrated Marketing Plan

Meets “Proficient” criteria and cites clear and relevant examples of the retailer’s integrated marketing plan

Includes a summary of the retailer’s integrated marketing plan with emphasis on marketing media utilized

Includes a summary of the retailer’s integrated marketing plan, but does not address the marketing media used

Does not include a summary of the retailer’s integrated marketing plan

30

Efficiency/ Effectiveness

Meets “Proficient” criteria and cites a clear and relevant example of how to make the retailer’s supply chain more efficient and more effective

Includes a narrative on how to make the supply chain more effective and more efficient

Includes a narrative on how to make the supply chain more effective, but not more efficient

Does not include a narrative on making the supply chain more effective or more efficient

30

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

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