marketing paper

Assignment Instructions

Marketing Plan: Your company has just developed a new sports drink that is in a container that will keep it cool for up to six (6) hours.  Write a paper (four to five pages) discussing how you would market the product. Remember that "market" refers to the marketing mix - product, price, distribution, and promotion.  I highly suggest that you think in terms of the marketing mix, and use these elements as Headers in your essay so that you stay organized. You MUST upload assignment into the ASSIGNMENT Container as a Word document.

Team- please note you are not to go through every single heading that is mentioned in a marketing plan, as you would never be able to achieve this in five pages! This is a four to five pages paper going over a the basics of what you would do to price, promote, distribute, and create this item.  See the course objectives noted below.