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Monitoring Your Brand

Project & Portfolio I: Business & Marketing (Section 2)

Instructor: Gale Newbold Student: Armah Dashiell

Music Business Bachelor’s of Science Degree Program

02/04/2017

Online ID Calculator Results

• My unique name called for a Stellar Rating.

• Diversity of content available was relevant.

• Validity shows my brand is average.

Student Choice Assessment

Jung Typology Test

• Deeply concerned about the relationships with others.

• Strong writing skills because it’s easier expressing myself on paper.

• Humanitarian in outlook. • Doer as well as dreamer.

HootSuite

• Allows you to add Streams.

• Allows you to add Social Networks

• Monitor Social Media Networks such as Facebook, Twitter, LinkedIn, and Etc.

• This platform also allows you to schedule post, monitor mentions, likes, shares, retweets, and other activities.

Google Alerts

• Google Alerts allow you to keep up with the latest news updates published.

• I can utilize this platform to monitor what people are saying about my brand.

• You can also choose when to receive the alerts or receive them via-email.

Feedly Platform

• This platform allows the user to keep up with the latest news and trends.

• Allows you to add content that you desire.

• Specify your interest and follow along with the industry of your choice.

I will use this platform to stay informed on album sales and industry news.

Full Sail University Testimonial

Marketing Has Changed

“I plan to use all these platforms to the best of my ability. They have shown me a new way to marketing. Each platform has it’s own unique way and strength.

HootSuite is a site that merge all social media accounts together. Google Alerts allow you to monitor

what’s being said about you and trending articles. Feedly is a site that will be utilized for the purpose of staying in the loop within an industry that I love.”

-Armah O Dashiell

–Armah O Dashiell

“Work Hard, Stay Humble.”