answer the bulletin question using the upload [Brand and Pricing Strategies}

INFORMATION ABOUT THE PRODUCT

Name of the Product/Company: Culture of US

Product : T-shirts (we would carry more than this but t shirts are a great starter)

Slogan: Culture of US: Where culture collides.

Target Market: Youth / adolescents / Young Adults

Packaging: example of possible packaging.

· Give the product's name and why it was chosen based upon the target market.

The product’s name is; Culture of Us. It is a clothing line based on today’s cultures and diversity. It is geared towards young adults, because the style of this group is such a diverse one that it blends many cultures to create something unique.

· Explain how the group came up with the name of the product.

The name brings the market, it basically tells the world who it is geared toward. “Culture of Us” let’s the world know it isn’t just for a single body type or background. It isn’t just for a certain ethnicity or nationality, it is for all of us. Because no matter what we look like of how much money we have we all make up this culture.

· Identify the group consensus on which advertising campaign, slogan, and general theme was more persuasive and motivational, and why.

The advertising campaign is centered around the name and the audience. The advertising will show how the clothing line is for all different people from different backgrounds and that the designs are universal. They allow people to unite with the different cultures through clothes. The slogan will be “CU in our clothes”. This slogan is a play on our name and tells the consumers that our clothes are for them. CU (Culture of Us) in our clothes, it would be the same as “see you in our clothes” just using our letters. This is a motivational tool that will help consumers visualize themselves in our clothes. Between the pictures of different models and their body types and ethnicities to the slogan will be effective in bringing clients and bringing them back.