Strategic Plan Part 3: Balanced Scorecard and Communication Plan w4
BUS 475
Balanced Scorecard and Analysis
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Here is the Balanced Scorecard – include 2 objectives per quadrant, an introduction and conclusion, and a summary of the reasoning behind the scorecard. See syllabus.
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Financial What is our appearance to Stakeholders? Objectives: 1) 2) Measurements: 1) 2) Targets: 1) 2) Initiatives: 1) 2)
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Customer How should we appear to our customers? Objectives: 1) 2) Measurements: 1) 2) Targets: 1) 2) Initiatives: 1) 2)
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Vision and Strategy
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Internal Business process In what must we excel to satisfy shareholders and customers Objectives: 1) 2) Measurements: 1) 2) Targets: 1) 2) Initiatives: 1) 2)
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Learning and Growth To achieve vision and mission how will we sustain and improve? Objectives: 1) 2) Measurements: 1) 2) Targets: 1) 2) Initiatives: 1) 2)
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Exhibit 6-1—Strategic Management: Formulation, Implementation, and Control, 9th edition (Pearce & Robinson, 2004)