Two ASSIGNMENTS

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Implementation of Global Strategies – 7-10 Pages

Is globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover. As you finalize the marketing plan, complete the following:

· Is globalization a good move for the company?

· What is your rationale behind this decision?

· What geographic location should be a target for global expansion?

· What background information can you provide to support this decision?

· How will this decision support the overall goal of growth and expansion?

· How would you refute someone with the opposing perspective?