edit grammer and proof reading

Qualitative research was based on interviewing focus groups. After conducting the surveys we formulated questions for our focus groups to see their wants and needs.

Findings

Qualitative outcomes demonstrated that members' favored wellness brands were Nike, Adidas, and Pink. All members expressed that they were physically dynamic around 7 to 8 hours for each week and 60% of them track and screen their wellbeing and advance. Members found that the principle limitation of wellness innovation was "style" and the greater part of them said they utilized wearable wellness innovation at the season of the review. 80% of the interviewees distinguished as style-cognizant, while none of them recognized as innovators. They liked to shop at spots like Nike, Adidas, Foot Locker, Dick's Sporting Goods, and Target for their wellness clothing. Tank-tops, shirts, and yoga jeans were the members' favored wellness garments, while 90% of them said to incline toward impartial hues. At long last, they had a decent general impression of the item, they thought the cost was costly, however sensible considering the market, and the fundamental worries about the item was its solidness and its high cost.

Besides, we directed quantitative research too. Actually, we made an online overview and circulated it to our companions, families, and associates. We could gather answers from 63 irregular members in our subjective research. Right off the bat, we asked the study takers some broad inquiries regarding their wellness propensities. The outcomes demonstrated that 25% of them possessed some kind of wellness innovation at the season of taking the study and inside that 25%, every one of them had burned through $400 or less amid the previous two years on wearable wellness innovation. A greater part of them spent between $100 to $200. Two inquiries on the review got some information about their considerations on their initial introduction of the item and how inventive they thought the O2 shirt

Recommendations

The design must be changed several times; this is important since at the end of it all the target market has to be reached. All this calls for capital and more so all the four types of utility; also, the market research done, has to be effective since it is the only way through which efficiency will be facilitated.

It is prescribed to clarify in detail the significance of the shirt or rather what makes it so special. This can be made less demanding by clarifying every one of the preferences, for example, washing like normal fabric, wellness and helpful. This will persuade some regarding the clients, and they may choose to buy. In any case, it doesn't imply that since the shirt has different points of interest it can be sold at higher costs. This is the reason a portion of the clients said that the cost was so high with the end goal that an understudy can't bear the cost of it. Basing on the item, the clients were appropriate since a dominant part of the youngsters are the understudy, and they are inclined to doing much exercise. Along these lines they make the bigger piece of the objective market, in this way bringing down the costs is exceedingly prescribed.

Personal Reflections and contributions

My role in the project was the creator of the idea of o2 shirt and the name behind it. Also, I determined who are the target market and the sample for our product.

Description and Goals of the project

Glare Kayak is a local business at Kuwait that manufacture kayaks from china with high standard martials and sells Kayaks thru social media and online in Kuwait and Gulf Cooperation Councils countries. Glare kayak was a startup business where it needs an effective Ad to attract the target market and a logo to anchor the company brand with memorable slogan.

Preliminary Research was conducted to create the logo and the 2 main questions were: what is the history of kayaks, what does the kayak involve. I did a background research to check the competitors and have a look at their branding so I can create a logo that is unique so our logo be different than others after that, I made morphological matrix to try to come up with many ideas, symbols and concept as possible. On the other hand, after I created the logo I did some brainstorming and Came up with the slogan that I wanted to be simple and short but memorable. Furthermore, I created a survey thru twitter to understand the target market which are people 21-35 years old who go the their chalets every weekends /weekly to create a killer Ad. The survey was 3 Multiple choice questions:

1. Q1: How frequently you visit the chalet?

-Weekly –monthly –yearly – never

1. Q2: What kind of activates you do during your stay?

-Jet ski -swimming -Kayak -

1. Q3: who usually joins you?

- Family/friends - alone -significant other

The survey helped me to understand the target market, what they do while staying and who joins them, after the survey I knew what kind of kayak to promote and use in the Ad.

Findings

Based on the researches (preliminary. Background and survey ) that were done during the study, that none of the competitors used or include a kayak symbol/pictures in their logo also none of them have a slogan ,and most of Kuwaitis 75% who answered the survey visit their chalets on weekly base and they are interested in water activates with their family .

Recommendations

1. Logo: It is recommended to use a bright color for the logo to attract the customers with a kayak picture in it to define the business product.

1. Slogan: A simple yet memorable slogan that define glare kayak service

1. Ad: to promote /focus on the double kayak more than the single kayak since more the target market enjoy the activates with others.

Personal Reflections and Contribution

I am proudly made the logo, first Ad for glare kayak that was posted in the Instgram official account of the company and helped in the slogan idea “unleash your ego”.

Description and Goals of the project

The project requirement is to create a product that help the college student in their daily life, and since it is created to the students so college students are our target market. We came up with study buddy Study Buddy is an app/tabet that synchronizes an individual's college platform, Cengage, Aplia, personal sites and other educational sites to an electronic device of your choice. This app/tablet enables a student to have quick access to about quizzes, discussions group posting and many other course-related items of choice. This app/tablet will make it easy for a student to check educational processes and get the notification on the progress of the academic work. The Study Buddy acts as a good planner of academic work as it gives the weekly plan of the assignments which are due and the dates. This will help students to avoid heavy academic workload. The Study Buddy app will be available to everyone as it will be downloaded from the internet. The target market will be youths of the age bracket of 18-30 years who are attending colleges. The target market was identified after conducting research which indicated that today’s society is adopting technology at a very high rate. Universities have also integrated technology into the teaching systems where the use of computers to teach is a common trend. This information, therefore, creates a huge market for the study buddy application. The app/tablet will have the ability to connect all the learning tools and notes in one device making it very easy to keep track of academic transactions.

Methodology

we conducted qualitative and quantitative research. Quantitative research was based on surveys that gave us a general idea of the consumer needs/wants and market demographics.

Qualitative research was based on interviewing focus groups. After conducting the surveys, we formulated questions for our focus groups to see their wants and needs, if they are willing to buy it and what is the best price they are willing to pay for study buddy. Also, to know who are our competitors.

Findings

We found that our demographic market is to start with will be focused in California, specifically in the areas of orange county and Los Angeles county. these areas contain numerous schools from community colleges, California state universities, vocational schools, and even private schools.

In fact, our target market wants an easy to use and reliable product that will be effective in keeping all of their study and assignment materials in one place. this will not only keep everything organized, but it will also save them time. the tablet/application will be updated on a regular basis to make sure that it’s always keeping up with the ever-changing technology. Also, we found out that

our main competitors are paper planners and smartphones with preinstalled a calendar/planner. At the end, I set the best prices for the tablet, the study buddy tablet will be available wholesale at $40 to various retail establishments. it will retail at $89.90. The study buddy app that will be launching within a few months after the release of the study buddy tablet will be priced at $1.99 per download and have a yearly subscription of $0.99

Recommendations

To release study buddy tablet in early January in order to best be prepared for the spring or early August to prepared to fall semester. Study buddy will have various representatives on a “college tour” where the representatives will go to various colleges and demonstrate the tablet as well as the apps to college students. the use of social media will play a big role in our advertising plan. To use Facebook ads to target 18-34-year-old an areas where major colleges exist. the use of Instagram will be used by our reps on the “college tour” to upload events as well as features on the tablet/app. consumers have the option to use the hashtag #studdybuddy to be featured on our social media sites as well as win prizes randomly when contests are present. we will offer specials in pricing during the first month of release so study buddy will heavily be advertising in school newsletters/websites.

Personal Reflections and Contribution

My responsibilities in this project involved in setting the right price for the tablet and the app and to create a marketing plan. Also, I was reasonable to submit and print the assignments and to update the professor .