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Module 1 Readings and Assignments

Complete the following readings early in the module:

· Read the online lectures for Module 1

· From the Argosy University online library resources, read:

Required Readings

· Becher, J. D. (2005). Operational alignment: Bridging the gap between strategy and execution.Business Performance Management Magazine, 3(1), 11. (ProQuest Document ID: 218383095) http://search.proquest.com.libproxy.edmc.edu/docview/218383095?accountid=34899

· Bingham, C., Eisenhardt, K., & Furr, N. (2011). Which strategy when? MIT Sloan Management Review, 53(1), 71–77. (ProQuest Document ID: 896571132) http://search.proquest.com.libproxy.edmc.edu/docview/ 896571132/abstract?source=fedsrch&accountid=34899

· Efendioglu, A., & Karabulut, A. (2010). Impact of strategic planning on financial performance of companies in Turkey. International Journal of Business and Management, 5(4), 3–12. (ProQuest Document ID: 821297217) http://search.proquest.com.libproxy.edmc.edu/docview/ 821297217/abstract?source=fedsrch&accountid=34899

· Peterson, B., Cox, R., Udell, C., & Easton, T. (2011). Agile execution: Driving strategic results in a changing aftermarket. Retrieved from http://www.aftermarketsuppliers.org/Publications/Special-Reports/Agile-Execution-Driving-Strategic-Results-in-a-Changing-Aftermarket.pdf

· Porter, M. (1996). What is strategy? Harvard Business Review 74(6). 61–78. Retrieved from http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/ login.aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live

Recommended Readings

· Baines, T., Lightfoot, H., Benedettini, O., Whitney, D., & Kay, J. (2010). The adoption of servitization strategies by UK-based manufacturers. Proceedings of the Institution of Mechanical Engineers, 224(B5), 815–829. (ProQuest Document ID: 366296610) http://search.proquest.com.libproxy.edmc.edu/docview/366296610?accountid=34899

· Collins, J. (2009). From organizational challenges to real results: Getting beyond strategic planning. In Quality Digest Magazine. Retrieved from http://www.qualitydigest.com/inside/quality-insider-article/organizational-challenges-real-results.html

Assignment Summary: Module 1	Due Date
Assignment 1: Opening Discussion—Introduction to Classmates and This Course	Monday, May 6, 2013
Assignment 2: Discussion—Crafting a Strategy to fit the Business	Tuesday, May 7, 2013
Assignment 3: Discussion—Better Ways to Get to Market: Formulating a Strategy that Works	Thursday, May 9, 2013

Module 2 Readings and Assignments

Complete the following readings early in the module:

· Read the online lectures for Module 2

· From the Argosy University online library resources, read:

Required Readings

· Lahovnik, M. (2011). Corporate strategies in the post-transition economy: The case of Slovenian companies. Journal of Applied Business Research, 27(1), 61–68. (ProQuest Document ID: 849563355) http://search.proquest.com.libproxy.edmc.edu/docview/849563355/ abstract?source=fedsrch&accountid=34899

· Ting, C. (2010). Corporate competitive strategies in a transitional manufacturing industry: An empirical study. Management Decision, 48(6), 976–995. doi: 10.1108/00251741011053497 (ProQuest Document ID: 578010952) http://search.proquest.com.libproxy.edmc.edu/docview/578010952/ abstract?source=fedsrch&accountid=34899

· Voola, R., & O'Cass, A. (2010). Implementing competitive strategies: The role of responsive and proactive market orientations. European Journal of Marketing, 44(1/2), 245–266. doi: 10.1108/03090561011008691 (ProQuest Document ID: 237032252) http://search.proquest.com.libproxy.edmc.edu/docview/237032252/ abstract?source=fedsrch&accountid=34899

Recommended Readings

· Cadwallader, S., Jarvis, C., Bitner, M., & Ostrom, A. L. (2010). Frontline employee motivation to participate in service innovation implementation. Journal of the Academy of Marketing Science, 38(2), 219–239. doi: 10.1007/s11747-009-0151-3. (ProQuest Document ID: 224871344) http://search.proquest.com.libproxy.edmc.edu/docview/224871344?accountid=34899

· Kim, E., Nam, D., & Stimpert, J. L. (2004). The applicability of Porter’s generic strategies in the digital age: Assumptions, conjectures, and suggestions. Journal of Management, 30(5), 569–589. doi: 10.1016/j.jm.2003.12.001. (ProQuest Document ID: 197137381) http://jom.sagepub.com.libproxy.edmc.edu/content/30/5/569.full.pdf+html

· Roberts, C., & Alpert, F. (2010). Total customer engagement: Designing and aligning key strategic elements to achieve growth. The Journal of Product and Brand Management, 19(3), 198–209. doi: 10.1108/10610421011046175 (ProQuest Document ID: 367186811) http://search.proquest.com.libproxy.edmc.edu/docview/367186811/fulltextPDF?accountid=34899

Assignment Summary: Module 2	Due Date
Assignment 1: Discussion—Application of Generic Strategies and Models	Tuesday, May 14, 2013
Assignment 2: Market Position Analysis	Sunday, May 19, 2013

Module 3 Readings and Assignments

Complete the following readings early in the module:

· Read the online lectures for Module 3

· From the Argosy University online library resources, read:

Required Readings

· Heiba, F. (2011). Future global marketing negotiations: A strategic scenario. International Journal of Business and Social Science, 2(4). (ProQuest Document ID: 904523887) http://search.proquest.com.libproxy.edmc.edu/docview/904523887/ abstract?source=fedsrch&accountid=34899

· Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved fromhttp://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.aspx? direct=true&db=bsh&AN=9611187954&site=ehost-live

· Deeter-Schmelz, D. R., Ramsey, R. P., & Gassenheimer, J. B. (2011). Bleu Ribbon Chocolates: How can small businesses adapt to a changing environment? Marketing Education Review, 21(2), 177–182. doi: 10.2753/MER1052-8008210207 (EBSCO AN: 63968062) http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true &db=afh&db=bsh&db=8gh&db=mmt&db=pbh&db=bwh&db=s3h&bquery =(Bleu+ribbon+chocolates%3a+How+can+small+businesses+adapt+to+a+changing +environment)&type=0&site=ehost-live

Recommended Readings

· Deverell, E., & Olsson, E. (2010). Organizational culture effects on strategy and adaptability in crisis management. Risk Management, 12(2), 116–134. doi: 10.1057/rm.2009.18 (ProQuest Document ID: 232626553) http://search.proquest.com.libproxy.edmc.edu/docview/232626553?accountid=34899

· Jüttner, U., Martin, C., & Godsell, J. (2010). A strategic framework for integrating marketing and supply chain strategies. International Journal of Logistics Management, 21(1), 104–126. doi: 10.1108/09574091011042205 (ProQuest Document ID: 367098166) http://search.proquest.com.libproxy.edmc.edu/docview/367098166?accountid=34899

· Peterson, M., Gröne, F., Kammer, K., & Kirscheneder, J. (2010). Multi-channel customer management: Delighting consumers, driving efficiency. Journal of Direct, Data and Digital Marketing Practice, 12(1), 10–15. doi: 10.1057/dddmp.2010.16. (ProQuest Document ID: 740324599) http://search.proquest.com.libproxy.edmc.edu/docview/740324599?accountid=34899

· Raja, I. S., & Raja, M. S. (2010). Managing technological innovation: China's strategy and challenges. Journal of Technology Management in China, 5(3), 213–226. doi: 10.1108/17468771011086238 (ProQuest Document ID:757059093) http://search.proquest.com.libproxy.edmc.edu/docview/757059093/ abstract?source=fedsrch&accountid=34899

· Tomomi, T. (2010). Environmental management strategy for small and medium-sized enterprises: Why do SMBs practice environmental management? Asian Business & Management, 9(2), 265–280. doi: 10.1057/abm.2010.6 (ProQuest Document ID: 325344030) http://search.proquest.com.libproxy.edmc.edu/docview/325344030?accountid=34899

Assignment Summary: Module 3	Due Date
Assignment 1: Discussion—Factors and Trends that Influence Strategy Development	Tuesday, May 21, 2013
Assignment 2: External Environmental Scan	Sunday, May 26, 2013

Module 4 Readings and Assignments

Complete the following readings early in the module:

· Read the online lectures for Module 4

· From the University online library resources, read:

Required Readings

· Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. The Journal of Consumer Marketing, 21(7), 486–496. (ProQuest Document ID: 220125989) http://search.proquest.com.libproxy.edmc.edu/docview/220125989?accountid=34899

· Osarenkhoe, A. (2008). What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy? Journal of Database Marketing & Customer Strategy Management, 15(3), 169–190. (ProQuest Document ID: 233312287) http://search.proquest.com.libproxy.edmc.edu/docview/233312287?accountid=34899

· Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved from http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login. aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live

Recommended Readings

· Kahn, S. R. (2010). Capitalism at the crossroads: Next generation business strategies for a post-crisis world. Choice, 48(4), 738. (ProQuest Document ID: 818556268) http://search.proquest.com.libproxy.edmc.edu/docview/818556268?accountid=34899

· Shore, H. (2008, March). Are you creating raving fans? Biznik. Retrieved from http://biznik.com/articles/are-you-creating-raving-fans