Marketing the 4P's.

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marketing_4ps.docx

Shavone Thomas

The 4P’s…..please make any changes

Product: Garage Doors

Personal Use

Commercial Business

Homes

Storage Units

Price: Minimum

List price (automatic, manual, size)

Discounts

Payments (credit terms or cash)

Rental/lease

Place: Open space (old shopping mall)

On hand (inventory)

Intermediary (if available a middleman)

Different locations

Promotion: Internet Site

BBB information

Sales

By-word-of-mouth (customers)

Advertising